Trust Me is an American television drama series created by Hunt Baldwin and John Coveny and set in Rothman, Greene and Moore, a fictional advertising firm in Chicago, which stars Tom Cavanagh and Eric McCormack as friends and coworkers whose relationship changes when one of them gets promoted to the position of Creative Director.
The series aired in the USA on TNT from 26 January to 7 April, 2009. It was officially cancelled on 10 April, 2009. There are 13 hour-long episodes in the series.
Trust Me premiered in South Africa on DStv's M-Net Series channel on Monday 3 August 2009, at 20h00. New episodes air weekly.
Tuesdays: 02h00, 08h00, 14h00
Set against the backdrop of the high-pressure world of advertising, Trust Me focuses on Mason (McCormack) and Conner (Cavanagh), a pair of ad men whose strong creative partnership has served the firm of Rothman Greene & Mohr extremely well over the years.
Mason, an art director, is a responsible, workaholic family man with a beautiful wife, Erin (Sarah Clarke), two children and an undying loyalty to the brands he helps sell.
By contrast his writing partner Conner is a single, impulsive copywriter with the attention span of a teenager. Their yin-yang relationship is put to the test when Mason is named a creative director of the agency, making him Conner's boss.
The series follows the changing dynamics between the two friends, who are better together than they are apart.
Also working in the same creative group is new hire Sarah Krajicek-Hunter (Monica Potter), an award-winning copywriter whose forceful personality has a tendency to rub people the wrong way.
Hector (Geoffrey Arend) and Tom (Mike Damus) are a junior creative team with untraditional ideas that don't always sit well with their new boss.
The entire team is supervised by Tony Mink (Griffin Dunne), a man who lives and dies by the advertising business but has a growing sense his days in this young person's business may be numbered.
Trust Me follows these characters as they try to navigate the waters of inter-office politics, personality conflicts, easily bruised egos, professional jealousies and unreasonable client demands.
Trust Me was created by Hunt Baldwin and John Coveny, who have a combined total of over 20 years of experience in the advertising world having worked for J. Walter Thompson and Leo Burnett Advertising in Chicago.
Baldwin and Coveny are also co-executive producers on The Closer.