Broadcast on: SABC
Active from: 04 Feb 1996
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006
Tel: 011 714-9111
Fax: 011 714-9744
SABC2 is a South African television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Afrikaans, Venda, and Tsonga.
It was created in 1996, after the SABC restructured its television channels. The reduced prominence of Afrikaans angered many speakers of the language, although the channel still features a significant amount of Afrikaans programming.
SABC2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and
Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 192
StarSat: Channel 162
OpenView HD: Channel 102
The current slogan is "You Belong" and it appears on the backdrop of the four primary colours: blue, red, yellow and green. It replaced the slogan "Feel at Home".
SABC2 is where South Africans are proud to belong – together celebrating and empowering the
nation thorough cutting edge programming that is vibrant and entertaining.
Segmented as Nation Builders in LSM 5-7
Segmented as Established and Rooted in LSM 8-10
Sotho, Afrikaans, Venda, Tsonga and English speaking viewers.
Reaching just over 26-million adults 15+ weekly, SABC2 is South Africa's second preferred channel.
SABC2 has a very strong and appealing brand ethos "feel at home" and now "you belong".
Positioned in the minds of South Africans as an "all" accommodating channel in terms of race, language and content.
SABC2 caters for both middle and high end markets.
SABC2's content is largely local.
SABC2 is the default channel for events of national importance.
The channel aims to promote social cohesion and nation building properties, and these you find displayed on programmes such as Motswako, its flagship women's property that educates, informs and entertains through talk, as well as on our soapies, Muvhango and 7de Laan that tell our daily stories.
A documentary strand has created a platform that show-cases South African history in a cinematic yet informative way through programmes such as Shoreline, A Country Imagined and Who do you think you are?.
In a nutshell, SABC2 is a full spectrum television service offering a programme mix of enlightening, informative, educational and entertaining material.