SABC2

Broadcast on: SABC
Active from: 04 Feb 1996

Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092

Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006

Tel: 011 714-9111
Fax: 011 714-9744

View website

About

SABC2 is a South African television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Afrikaans, Venda, and Tsonga.

It was created in 1996, after the SABC restructured its television channels. The reduced prominence of Afrikaans angered many speakers of the language, although the channel still features a significant amount of Afrikaans programming.

SABC2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and
entertaining.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 192
StarSat: Channel 162
OpenView HD: Channel 102

SLOGAN

The current slogan is "You Belong" and it appears on the backdrop of the four primary colours: blue, red, yellow and green. It replaced the slogan "Feel at Home".

Positioning Statement

SABC2 is where South Africans are proud to belong – together celebrating and empowering the
nation thorough cutting edge programming that is vibrant and entertaining.

Target Market

Primary Viewer
Segmented as Nation Builders in LSM 5-7

Secondary Viewer
Segmented as Established and Rooted in LSM 8-10

Sotho, Afrikaans, Venda, Tsonga and English speaking viewers.

Reaching just over 26-million adults 15+ weekly, SABC2 is South Africa's second preferred channel.

SABC2 has a very strong and appealing brand ethos "feel at home" and now "you belong".

Positioned in the minds of South Africans as an "all" accommodating channel in terms of race, language and content.

SABC2 caters for both middle and high end markets.

SABC2's content is largely local.

SABC2 is the default channel for events of national importance.

The channel aims to promote social cohesion and nation building properties, and these you find displayed on programmes such as Motswako, its flagship women's property that educates, informs and entertains through talk, as well as on our soapies, Muvhango and 7de Laan that tell our daily stories.

A documentary strand has created a platform that show-cases South African history in a cinematic yet informative way through programmes such as Shoreline, A Country Imagined and Who do you think you are?.

In a nutshell, SABC2 is a full spectrum television service offering a programme mix of enlightening, informative, educational and entertaining material.


Latest Updated Shows

Miss South Africa

Genre: Award Shows, Specials, Variety
Channel: SABC2, SABC3, Mzansi Magic, M-Net, M-Net City
Summary: Miss South Africa is an annual beauty pageant television special, in which eligible women from around the country compete to win the title.
Starring: Tatum Keshwar, Nicole Flint, Bokang Montjane


Amalia

Genre: Drama
Channel: kykNET, M-Net, SABC2, kykNET & kie
Summary: Amalia is a tension-filled whodunnit series about an unsolved murder of a respected poet, in which all the inhabitants of a small town are suspects.
Starring: Marius Weyers, Illse Roos, Dawid Minnaar


Red Cake - Not the Cooking Show

Genre: Comedy, Game/Quiz Shows, Variety
Channel: SABC2
Summary: Comedy variety show combining a number of elements including games, quizzes, celeb appearances and audience interaction, accompanied by a house band.
Starring: Tumi Morake, Alan Committie, Zwai Bala


Latest Articles

Gallery! 7de Laan's 4000th episode birthday party pics

21 Mar 2017 | Written by: TVSA Team | From: 7de Laan Teasers | 1 comment
Step onto the dance floor of 7de Laan's birthday bash...


SABC2's Living Land seeks vibey headline presenter

20 Mar 2017 | Written by: TVSA Team | From: Casting Calls
Open auditions are happening tomorrow! (21 March).


2017 SAFTAs: all the Night 2 winners

19 Mar 2017 | Written by: TVSA Team | From: Awards | 11 comments
The Mdoda sisters and Isibaya were among the winners of Saturday's headline ceremony.


Latest Press Releases

Thandaza and Ranthumeng to wed on Muvhango's 2000th episodePress Release

28 May 2014 | Written by: TVSA Team | From: Press Releases | 21 comments
On Thursday night (29 May) Thandaza and Ranthumeng will marry on the banks of the Crocodile River in Aviant, on Muvhango's 2000th episode.

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