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SABC2

Broadcast on: SABC
Active from: 04 Feb 1996

Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092

Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006

Tel: 011 714-9111
Fax: 011 714-9744

View website

About

SABC2 is a South African television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Afrikaans, Venda, and Tsonga.

It was created in 1996, after the SABC restructured its television channels. The reduced prominence of Afrikaans angered many speakers of the language, although the channel still features a significant amount of Afrikaans programming.

SABC2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and
entertaining.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 192
StarSat: Channel 162
OpenView HD: Channel 102

SLOGAN

The current slogan is "You Belong" and it appears on the backdrop of the four primary colours: blue, red, yellow and green. It replaced the slogan "Feel at Home".

Positioning Statement

SABC2 is where South Africans are proud to belong – together celebrating and empowering the
nation thorough cutting edge programming that is vibrant and entertaining.

Target Market

Primary Viewer
Segmented as Nation Builders in LSM 5-7

Secondary Viewer
Segmented as Established and Rooted in LSM 8-10

Sotho, Afrikaans, Venda, Tsonga and English speaking viewers.

Reaching just over 26-million adults 15+ weekly, SABC2 is South Africa's second preferred channel.

SABC2 has a very strong and appealing brand ethos "feel at home" and now "you belong".

Positioned in the minds of South Africans as an "all" accommodating channel in terms of race, language and content.

SABC2 caters for both middle and high end markets.

SABC2's content is largely local.

SABC2 is the default channel for events of national importance.

The channel aims to promote social cohesion and nation building properties, and these you find displayed on programmes such as Motswako, its flagship women's property that educates, informs and entertains through talk, as well as on our soapies, Muvhango and 7de Laan that tell our daily stories.

A documentary strand has created a platform that show-cases South African history in a cinematic yet informative way through programmes such as Shoreline, A Country Imagined and Who do you think you are?.

In a nutshell, SABC2 is a full spectrum television service offering a programme mix of enlightening, informative, educational and entertaining material.


Latest Updated Shows

The SAFTAs

Genre: Award Shows
Channel: SABC2, SABC3, Top One, Mzansi Magic
Summary: The SAFTAs honour, celebrate and promote the talent and accomplishments of the South African film and television industries in the past year.
Starring: David Kau, Trevor Noah, John Vlismas


Muvhango

Genre: Drama, Soap Opera
Channel: SABC2
Summary: Muvhango is a South African Venda-language primetime soap opera created by Duma Ndlovu, produced by his Word of Mouth Productions company and inspired by the real-life story of the former Chief of Thate in Venda, which incorporates and reflects township and Sowetan life.
Starring: Sindi Dlathu, Maumela Mahuwa, Murabeli Rasalanavho


Vusaseki

Genre: Talk Show
Channel: SABC2
Summary: Talk show addressing social challenges in modern day South Africa, going beyond raising issues to focusing on the power of self-appreciation.
Starring: Tintswalo Mushwana, Timiya Mhlari


Latest Articles

Top Shows on TV: March 2019

16 Apr 2019 | Written by: TVSA Team | From: Primetime TV Viewing Figures
No viewership awards for the SAFTAs, that's for sure. A lacklustre 1.4-million viewers tuned in for the unlucky 13th ceremony.


Muvhango Teasers - May 2019

16 Apr 2019 | Written by: TVSA Team | From: Muvhango Teasers
Cat fights and betrayal are rife!


7de Laan Teasers - May 2019

12 Apr 2019 | Written by: TVSA Team | From: 7de Laan Teasers
The Hillsiders receive shocking news!


Latest Press Releases

Thandaza and Ranthumeng to wed on Muvhango's 2000th episodePress Release

28 May 2014 | Written by: TVSA Team | From: Press Releases | 21 comments
On Thursday night (29 May) Thandaza and Ranthumeng will marry on the banks of the Crocodile River in Aviant, on Muvhango's 2000th episode.

LATEST SITE ACTIVITY


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