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SABC2

Broadcast on: SABC
Active from: 04 Feb 1996

Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092

Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006

Tel: 011 714-9111
Fax: 011 714-9744

View website

About

SABC2 is a South African television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Afrikaans, Venda, and Tsonga.

It was created in 1996, after the SABC restructured its television channels. The reduced prominence of Afrikaans angered many speakers of the language, although the channel still features a significant amount of Afrikaans programming.

SABC2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and
entertaining.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 192
StarSat: Channel 162
OpenView HD: Channel 102

SLOGAN

The current slogan is "You Belong" and it appears on the backdrop of the four primary colours: blue, red, yellow and green. It replaced the slogan "Feel at Home".

Positioning Statement

SABC2 is where South Africans are proud to belong – together celebrating and empowering the
nation thorough cutting edge programming that is vibrant and entertaining.

Target Market

Primary Viewer
Segmented as Nation Builders in LSM 5-7

Secondary Viewer
Segmented as Established and Rooted in LSM 8-10

Sotho, Afrikaans, Venda, Tsonga and English speaking viewers.

Reaching just over 26-million adults 15+ weekly, SABC2 is South Africa's second preferred channel.

SABC2 has a very strong and appealing brand ethos "feel at home" and now "you belong".

Positioned in the minds of South Africans as an "all" accommodating channel in terms of race, language and content.

SABC2 caters for both middle and high end markets.

SABC2's content is largely local.

SABC2 is the default channel for events of national importance.

The channel aims to promote social cohesion and nation building properties, and these you find displayed on programmes such as Motswako, its flagship women's property that educates, informs and entertains through talk, as well as on our soapies, Muvhango and 7de Laan that tell our daily stories.

A documentary strand has created a platform that show-cases South African history in a cinematic yet informative way through programmes such as Shoreline, A Country Imagined and Who do you think you are?.

In a nutshell, SABC2 is a full spectrum television service offering a programme mix of enlightening, informative, educational and entertaining material.


Latest Updated Shows

Beter assie Bure

Genre: Game/Quiz Shows
Channel: SABC2
Summary: Game show pitting two families against each other as they participate in fun games, with the aim of winning up to R30,000 and being crowned champions.
Starring: Vincent Mofokeng, Chanelle Davids, Rocco de Villiers


Onder die Suiderkruis

Genre: Drama, Period Drama
Channel: SABC2
Summary: Period drama which tells the story of a number of entrepreneurs thrown together by their quest for riches, told over a period of many years.
Starring: Stian Bam, Tinarie van Wyk-Loots, Deon Lotz


The Rickey Smiley Show

Genre: Comedy
Channel: M-Net Series, M-Net Series Zone, SABC2, FOX Life, M-Net Series Showcase
Summary: Rickey Smiley stars as a character loosely based on his own life - a popular DJ based in Atlanta, who is a single father trying to raise three children.
Starring: Rickey Smiley, J. Anthony Brown, Noree Victoria


Latest Articles

7de Tronk fires up on all cylinders (Recap)

20 Jun 2018 | Written by: charmed_dude | From: 7de Laan With Dane
7de Tronk fires it's *best* episode, yet! Things heat up when Amanda's water breaks, rescuing Mariaan.


7de Tronk recap: Mariaan's escape plan goes dark and lit up

19 Jun 2018 | Written by: charmed_dude | From: 7de Laan With Dane | 1 comment
Double up with Day 4 & 5. Mariaan's plans take a dark turn. Dora's health is questioned. Liefie cracks and Bonita's lit up crazy!


Why you should watch 7de Laan's Omnibus this Sunday (fun times!)

15 Jun 2018 | Written by: charmed_dude | From: 7de Laan With Dane
Not a 7de Laan viewer? No sweat. I've got you covered with the backstory so you can start watching on TV or YouTube.


Latest Press Releases

Thandaza and Ranthumeng to wed on Muvhango's 2000th episodePress Release

28 May 2014 | Written by: TVSA Team | From: Press Releases | 21 comments
On Thursday night (29 May) Thandaza and Ranthumeng will marry on the banks of the Crocodile River in Aviant, on Muvhango's 2000th episode.

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