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SABC2

Broadcast on: SABC
Active from: 04 Feb 1996

Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092

Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006

Tel: 011 714-9111
Fax: 011 714-9744

View website

About

SABC2 is a South African television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Afrikaans, Venda, and Tsonga.

It was created in 1996, after the SABC restructured its television channels. The reduced prominence of Afrikaans angered many speakers of the language, although the channel still features a significant amount of Afrikaans programming.

SABC2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and
entertaining.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 192
StarSat: Channel 162
OpenView HD: Channel 102

SLOGAN

The current slogan is "You Belong" and it appears on the backdrop of the four primary colours: blue, red, yellow and green. It replaced the slogan "Feel at Home".

Positioning Statement

SABC2 is where South Africans are proud to belong – together celebrating and empowering the
nation thorough cutting edge programming that is vibrant and entertaining.

Target Market

Primary Viewer
Segmented as Nation Builders in LSM 5-7

Secondary Viewer
Segmented as Established and Rooted in LSM 8-10

Sotho, Afrikaans, Venda, Tsonga and English speaking viewers.

Reaching just over 26-million adults 15+ weekly, SABC2 is South Africa's second preferred channel.

SABC2 has a very strong and appealing brand ethos "feel at home" and now "you belong".

Positioned in the minds of South Africans as an "all" accommodating channel in terms of race, language and content.

SABC2 caters for both middle and high end markets.

SABC2's content is largely local.

SABC2 is the default channel for events of national importance.

The channel aims to promote social cohesion and nation building properties, and these you find displayed on programmes such as Motswako, its flagship women's property that educates, informs and entertains through talk, as well as on our soapies, Muvhango and 7de Laan that tell our daily stories.

A documentary strand has created a platform that show-cases South African history in a cinematic yet informative way through programmes such as Shoreline, A Country Imagined and Who do you think you are?.

In a nutshell, SABC2 is a full spectrum television service offering a programme mix of enlightening, informative, educational and entertaining material.


Latest Updated Shows

America's Got Talent

Genre: Reality, Reality Competition, Variety
Channel: M-Net Series, SABC2, e.tv, M-Net, Mzansi Magic, M-Net Series Reality, Vuzu, M-Net Family, eExtra
Summary: Features amateur singers, dancers, magicians, comedians and other performers of all ages competing for the advertised top prize of $1-million.
Starring: Regis Philbin, Jerry Springer, Nick Cannon


7de Laan

Genre: Soap Opera
Channel: SABC2
Summary: 7de Laan tells the story of a community living in Hillside: the gossip stories which spread like wildfire, the love and the laughter.
Starring: Mimi Mahlasela, Heino Schmitt, Vinette Ebrahim


Zaziwa

Genre: Music, Talk Show
Channel: SABC1, SABC2
Summary: Get to know your fave celebs through the music that has helped shape their lives: reminiscent of their childhood, high school memories and first loves.
Starring: Pearl Modiadie


Latest Articles

Top Shows on TV: October 2017

10 Nov 2017 | Written by: TVSA Team | From: Primetime TV Viewing Figures | 4 comments
Generations and Uzalo go head-to-head in the 9-million viewership zone and The Imposter reaches a million.


Keeping Score Teasers - December 2017

08 Nov 2017 | Written by: TVSA Team | From: Keeping Score Teasers
Botho's world crashes when she discovers she might be another man's child.


SA Sports Awards 2017

12 Nov 2017 | Written by: Shows Editor | From: Today's TV Highlights | 2 comments
CHANNEL: SABC2 and SS4 | Athletics stars lead the pack of nominees for the coveted Sports Star of the Year award.


Latest Press Releases

Thandaza and Ranthumeng to wed on Muvhango's 2000th episodePress Release

28 May 2014 | Written by: TVSA Team | From: Press Releases | 21 comments
On Thursday night (29 May) Thandaza and Ranthumeng will marry on the banks of the Crocodile River in Aviant, on Muvhango's 2000th episode.



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