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SOUTH AFRICA'S TV WEBSITE

e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Lip Sync Battle

Genre: Comedy, Music, Reality Competition
Channel: MTV Africa, e.tv, eKasi+, MTV Base
Summary: Each week two celebrities battle each other with lip sync performances chosen from a range of songs, with the studio audience deciding the winner.
Starring: LL Cool J, Chrissy Teigen


Empire

Genre: Drama, Musical
Channel: FOX Africa, e.tv, FOX Life, eKasi+, eExtra
Summary: With an original soundtrack by Timbaland, this family drama is about the head of a music empire whose three sons and ex-wife all want his throne.
Starring: Terrence Howard, Bryshere Gray, Jussie Smollett


Whose Line Is It Anyway?

Genre: Comedy, Game/Quiz Shows
Channel: e.tv, Vuzu, M-Net City, M-Net Series Reality, Vuzu Amp, M-Net Family
Summary: Comedy show where the humour comes from improvised sketches. The contestants are drawn from a pool of well known comedians and improv actors.
Starring: Drew Carey, Ryan Stiles, Colin Mochrie


Latest Articles

Action-adventure series: MacGyver

20 Apr 2018 | Written by: Shows Editor | From: Today's TV Highlights
CHANNEL: e.tv | A modern reboot of the '80s series in which an operative uses his talent for problem solving using everyday items.


New season: The Fixer 3

19 Apr 2018 | Written by: Shows Editor | From: Today's TV Highlights
CHANNEL: e.tv | With Olivia's name out there as the President's mistress, both the White House and the firm have their biggest scandal yet.


Days of Our Lives Teasers - May 2018

20 Apr 2018 | Written by: TVSA Team | From: Days of Our Lives Teasers
Catfight! Jennifer finds Eve in bed with JJ and things turn cray when they get physical.


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