e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Scandal!

Genre: Soap Opera
Channel: e.tv
Summary: Scandal! is a South African television soap opera produced by Ochre Media about the people who work for the fictitious Johannesburg-based newspaper The Voice, with their pressurised deadlines, the chaos of breaking news, the fight for increased circulation and ad spend to their (no longer) private lives and personal angst.
Starring: Ashley Dowds, Sello Maake Ka-Ncube, Sandy Mokwena


Broken Vows

Genre: Telenovela
Channel: e.tv, eExtra
Summary: Telenovela set against the backdrop of a family-owned wedding planning company, which revolves around the two daughters entrusted with running it.
Starring: Thembi Mtshali-Jones, Sello Sebotsane, Nomsa Nene


Love & Hip Hop

Genre: Music, Reality, Docu-Reality
Channel: Top One, e.tv, eKasi+, Vuzu, M-Net Family, Vuzu Amp, eExtra
Summary: Love & Hip Hop follows a number of women who share one common bond: their connection to the hip-hop world through their famous men and their careers.
Starring: Chrissy Lampkin, Olivia Longott, Somaya Reece


Latest Articles

e.tv loses WWE to SuperSport

20 Jul 2017 | Written by: TVSA Team | From: News | 2 comments
Smackdown! Things are Raw between e.tv and SuperSport.


SABC3 loses Days to e.tv

17 Jul 2017 | Written by: TVSA Team | From: Days of Our Lives Teasers | 6 comments
Goodbye Nights of Our Lives. Welcome back Days at 17h30.


Top Shows on TV: June 2017

10 Jul 2017 | Written by: TVSA Team | From: Primetime TV Viewing Figures | 3 comments
Igazi was the No. 1 show on DStv while Survivor and Broken Vows scored from the soccer.


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