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e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Durban Gen

Genre: Telenovela
Channel: e.tv, eExtra
Summary: Follows newly-qualified doctor Mbali Mthethwa who moves to the big city to serve her final year of community service at Durban General Hospital.


Rhythm City

Genre: Soap Opera
Channel: e.tv
Summary: Rhythm City is a South African television soap opera created by Rolie Nikiwe and Neil McCarthy, developed by Harriet Gavshon, David Jammy and Monde Twala and produced by Quizzical Pictures (formerly known as Curious Pictures) which is set in the world of the South African music industry, blending youth and contemporary adult culture and giving a realistic glimpse into the world of music showbiz and the lives of the people who inhabit it.
Starring: Robert Hobbs, Jamie Bartlett, Mpho Molepo


Chicago P.D.

Genre: Drama, Police Procedural
Channel: M-Net, M-Net Edge, M-Net City, e.tv, Universal TV
Summary: From the team behind Chicago Fire comes a drama about the men and women of District 21 who put it all on the line to serve and protect.
Starring: Jason Beghe, Jon Seda, Sophia Bush


Latest Articles

Scandal! Teasers - February 2021

15 Jan 2021 | Written by: TVSA Team | From: Scandal! Teasers
Judgement day for Dintle! Also, some bed-breaking...


New on TV today: Saturday 16 January

16 Jan 2021 | Written by: Shows Editor | From: New Shows and Seasons
Discovery documents California wildfires in Cal Fire and comedy Grown-ish starts on e.tv.


New on TV today: Friday 15 January

15 Jan 2021 | Written by: Shows Editor | From: New Shows and Seasons
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