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SOUTH AFRICA'S TV WEBSITE

e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Imbewu: The Seed

Genre: Soap Opera
Channel: e.tv, eExtra
Summary: Soapie which revolves around the Bhengu family, who must live in the shadow of a potent secret stemming from ancient traditional practice.
Starring: Leleti Khumalo, Mpumelelo Bhulose, Tony Kgoroge


The Wild

Genre: Soap Opera
Channel: M-Net, Mzansi Magic, Mzansi Wethu, M-Net Family, e.tv, eExtra
Summary: The Wild revolves around three families who struggle to negotiate a cohesive future, despite being bound together by a special piece of land.
Starring: James Alexander, Connie Ferguson, Shona Ferguson


The Alliance

Genre: Action/Adventure, Drama, Miniseries
Channel: e.tv
Summary: Action series which revolves around Bra Jay, a kingpin involved with organised crime who goes by the nickname of the Reserve Bank Governor of Soweto.
Starring: Sifiso Simamane, Sonia Mbele, Robert Hobbs


Latest Articles

New on TV today: Sunday 20 October

20 Oct 2019 | Written by: Shows Editor | From: New Shows and Seasons
Supernatural returns to SABC2, Slank 4 starts on kykNET & kie and America's Got Talent 13 starts on e.tv.


Top Shows on TV: September 2019

14 Oct 2019 | Written by: TVSA Team | From: Primetime TV Viewing Figures | 4 comments
Mzansi Bioskop makes a major showing on DStv this month but this is because the BRC set the incorrect parametres for DStv's Top 30.


Rhythm City Teasers - November 2019

14 Oct 2019 | Written by: TVSA Team | From: Rhythm City Teasers | 1 comment
Rene is humiliated at the altar! Also: David learns of a terrible prophecy.


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