e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Rhythm City

Genre: Soap Opera
Channel: e.tv
Summary: Rhythm City is a South African television soap opera created by Rolie Nikiwe and Neil McCarthy, developed by Harriet Gavshon, David Jammy and Monde Twala and produced by Quizzical Pictures (formerly known as Curious Pictures) which is set in the world of the South African music industry, blending youth and contemporary adult culture and giving a realistic glimpse into the world of music showbiz and the lives of the people who inhabit it.
Starring: Robert Hobbs, Jamie Bartlett, Mpho Molepo


Empire

Genre: Drama, Musical
Channel: FOX Africa, e.tv, FOX Life, eKasi+, eExtra
Summary: With an original soundtrack by Timbaland, this family drama is about the head of a music empire whose three sons and ex-wife all want his throne.
Starring: Terrence Howard, Bryshere Gray, Jussie Smollett


Easy Money

Channel: e.tv, eExtra
Summary: Inspired by real life Ponzi events, this drama tells the story of a school teacher whose life spirals into chaos after falling victim to a pyramid scheme.
Starring: Xoli Zondi, Don Mosenye, Austin Shandu


Latest Articles

e.tv unveils new international shows for 2018

14 Sep 2017 | Written by: TVSA Team | From: e.tv | 11 comments
The line-up includes a first and exclusive series to e.tv: Oprah Network's drama Greenleaf.


Rhythm City to recreate Dumi Masilela's death

14 Sep 2017 | Written by: TVSA Team | From: Rhythm City Teasers | 4 comments
Life and fiction are going to merge into one.


Top Shows on TV: August 2017

08 Sep 2017 | Written by: TVSA Team | From: Primetime TV Viewing Figures | 1 comment
Fast and the Furious owned SABC3 and Tjovitjo debuted as the #4 show in the country.




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