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SOUTH AFRICA'S TV WEBSITE

e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Tropika Island of Treasure

Genre: Reality, Reality Competition
Channel: e.tv, SABC1, SABC3
Summary: Reality competition series in which celebrities and ordinary people compete in exotic locations in a variety of daily challenges to win a cash prize.
Starring: DJ Fresh, Natalie Becker, Lalla Hirayama


Ray Donovan

Genre: Drama
Channel: M-Net, M-Net Series Showcase, Mzansi Magic, M-Net Series Zone, e.tv, eExtra, M-Net Edge, M-Net City
Summary: Ray Donovan, a professional "fixer" for the rich and famous in Los Angeles, can make anyone's problems disappear except for those of his own family.
Starring: Liev Schreiber, Paula Malcomson, Eddie Marsan


Rhythm City

Genre: Soap Opera
Channel: e.tv
Summary: Rhythm City is a South African television soap opera created by Rolie Nikiwe and Neil McCarthy, developed by Harriet Gavshon, David Jammy and Monde Twala and produced by Quizzical Pictures (formerly known as Curious Pictures) which is set in the world of the South African music industry, blending youth and contemporary adult culture and giving a realistic glimpse into the world of music showbiz and the lives of the people who inhabit it.
Starring: Robert Hobbs, Jamie Bartlett, Mpho Molepo


Latest Articles

New on TV today: Wednesday 3 June

03 Jun 2020 | Written by: Shows Editor | From: New Shows and Seasons | 1 comment
Netflix is Spelling the Dream, Ray Donovan returns to e.tv and Project Runway glams up on 1Magic.


The Wild on e.tv and eExtra Teasers - June 2020

28 May 2020 | Written by: TVSA Team | From: The Wild on e.tv and eExtra Teasers
Poof! The Lodge comes to a standstill when a staff member goes missing.


Scandal! Teasers - June 2020

20 May 2020 | Written by: TVSA Team | From: Scandal! Teasers | 1 comment
Quinton wants justice! At any cost.


LATEST ARTICLES

New on TV today: Friday 5 June

This Is Fate returns to Zee World as CuriosityStream examines Today in Africa.


SABC1's Sunday night Mzansi movie line-up - June 2020

The channel marks Youth Month with a Sunday festival of these four local fliks...


The Way To Paradise 2 Teasers - July 2020

Diabla escapes! Also, Hilda gets put into a mind hospital.


Generations: The Legacy Teasers - July 2020

Smanga makes an unexpected announcement to the board.


New on TV today: Thursday 4 June

Harvey Weinstein takes centre stage on IDx and American Soul croons its way back to BET.


Power, wealth and race in the spotlight in SABC2's novela Side by Side

Two episodes air a week as two women stand by side-by-side for freedom and equality.


COVID-19 shuts down The River

A member of the production tested positive on Tuesday (2 June).


Suidooster Teasers - July 2020

Wade is keeping his relationship with Joy top secret!


New on TV today: Wednesday 3 June

Netflix is Spelling the Dream, Ray Donovan returns to e.tv and Project Runway glams up on 1Magic.


Road to Destiny Teasers - July 2020

Fernando is told to fire Fernanda but will he?

LATEST SITE ACTIVITY


More activity at TVSA Central


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