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e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

The Big Bang Theory

Genre: Comedy
Channel: M-Net, go, SABC3, Comedy Central Africa, e.tv, Vuzu, M-Net Series Zone, Vuzu Amp, M-Net City, M-Net Family
Summary: Sitcom centered on two physicist roommates, a waitress and aspiring actress across the hall and their geeky and socially awkward friends and co-workers.
Starring: Johnny Galecki, Jim Parsons, Kaley Cuoco


Scandal!

Genre: Soap Opera
Channel: e.tv
Summary: Scandal! is a South African television soap opera produced by Ochre Media about the people who work for the fictitious Johannesburg-based newspaper The Voice, with their pressurised deadlines, the chaos of breaking news, the fight for increased circulation and ad spend to their (no longer) private lives and personal angst.
Starring: Ashley Dowds, Sello Maake Ka-Ncube, Sandy Mokwena


In Plain Sight

Genre: Action/Adventure, Drama, Police Procedural
Channel: SABC2, StarTimes One, e.tv
Summary: A Deputy US Marshal attached to the Witness Protection Program must try to find ways to balance her professional life with a problematic family one.
Starring: Mary McCormack, Fred Weller, Nichole Hiltz


Latest Articles

Top Shows on TV: November 2018

11 Dec 2018 | Written by: TVSA Team | From: Primetime TV Viewing Figures | 8 comments
Radical discrepancies in the Mzansi Super League ratings raise a side-eye of suspicion and Imbewu needs 431,364 viewers to overtake Rhythm City.


Rhythm City Teasers - January 2019

11 Dec 2018 | Written by: TVSA Team | From: Rhythm City Teasers | 1 comment
Kop is arrested and Pearl fights for her life in prison!


Imbewu: The Seed Teasers - January 2019

07 Dec 2018 | Written by: TVSA Team | From: Imbewu: The Seed Teasers | 13 comments
Gone! The baby disappears. Also: MaZulu and Zakithi find a dead body in Nganono’s boot...


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