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e.tv

Broadcast on: e.tv
Active from: 10 Feb 1998

Contact details:
Physical Address

e.tv Block B
Longkloof Studios
Darters Road
Gardens
Cape Town
8001

Postal Address

e.tv
P.O Box 12124
Mill Street
Gardens
Cape Town
8001

Switchboard: +27 (21) 481 4500
083 1222

View website

About

e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104

SLOGAN

"Free Your Imagination", previously "Be Free... with E".

As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.

By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).

The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.

Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.

e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.

International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.

e.tv VISION

The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.

e.tv AUDIENCE

Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
 
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.

69% of the e.tv audience are Black.

Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.

TOP MANAGEMENT

Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer


Latest Updated Shows

Modern Family

Genre: Comedy, Mockumentary
Channel: M-Net, Vuzu, e.tv, Comedy Central Africa, Netflix South Africa, Disney+, M-Net Series Showcase, M-Net City, eExtra, M-Net Family
Summary: Shot from the perspective of an unseen documentary filmmaker, this mockumentary looks at the complications of being a family in these modern times.
Starring: Ed O'Neill, SofĂ­a Vergara, Julie Bowen


Date My Family

Genre: Game/Quiz Shows, Reality, Dating Game Show
Channel: Mzansi Magic, Mzansi Wethu, eReality, e.tv
Summary: Singles are sent on dates with the families of three potential partners, and must decide who to date based solely on the impression the family gives.


House of Zwide

Genre: Soap Opera
Channel: e.tv
Summary: A rags-to-riches tale of a Johannesburg family who bring high drama and ruthless ambition as they rise to the top of the cutthroat fashion industry.
Starring: Vusi Kunene, Winnie Ntshaba, Jeffrey Sekele


Latest Articles

Top Shows on TV: November 2023

08 Dec 2023 | Written by: TVSA Team | From: Primetime TV Viewing Figures
We tally the Top 3 Dramas, Reality and Comedy shows, which reveals a serious crisis on South African TV.


Annekan' Die Swa' Kry 2 Teasers - January 2024

07 Dec 2023 | Written by: TVSA Team | From: Annekan' Die Swa' Kry Teasers
Car chase! Kadir confronts Akif, leading to a high speed rivalry with dire consequences.


Scandal! Teasers - January 2024

06 Dec 2023 | Written by: TVSA Team | From: Scandal! Teasers | 5 comments
Prudence is triggered, Jojo struggles with boundaries and Taps is pushed to make peace with his past.



LATEST ARTICLES

New on TV today: Sunday 10 December

The Joburg International Comedy Festival airs on SABC2 and Wonders of the Ocean airs on S3.


New on TV today: Saturday 9 December

eExtra embeds with VICE in Border to Border and Encounter: UFO begins on CBS Reality.


Top Shows on TV: November 2023

We tally the Top 3 Dramas, Reality and Comedy shows, which reveals a serious crisis on South African TV.


New on TV today: Friday 8 December

A crazy tale unfolds in The Mission on Nat Geo and Who the (Bleep) Did I Marry? returns to ID.


Come Dine With Me South Africa 9: Episode 4 recipes

This week, let's whip up some recipes. If you've stopped laughing that is!


Annekan' Die Swa' Kry 2 Teasers - January 2024

Car chase! Kadir confronts Akif, leading to a high speed rivalry with dire consequences.


New on TV today: Thursday 7 December

Cary Grant biopic Archie drops on BritBox and the final season of The Family Chantel starts on TLC.


Scandal! Teasers - January 2024

Prudence is triggered, Jojo struggles with boundaries and Taps is pushed to make peace with his past.


New on TV today: Wednesday 6 December

TNT documents 100 Years of Warner Bros. and Kyk wie Praat returns to kykNET.


Cennet - The Power of Destiny Teasers - January 2024

A psycho strikes. Kaya keeps Arzu captive and says she will eventually learn to love him.

LATEST SITE ACTIVITY


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