About
e.tv is the fifth terrestrial television channel in South Africa, following three channels operated by the state-owned South African Broadcasting Corporation (SABC1, SABC2 and SABC3) and the privately owned subscription-funded M-Net, operated by Multichoice. It is the first privately owned but free-to-air television station in the country.
AVAILABILITY
Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 194
StarSat: Channel 170
OpenView HD: Channel 104
SLOGAN
"Free Your Imagination", previously "Be Free... with E".
As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming.
By 2001 e.tv became the largest English-medium channel in the country and the second largest overall, a position it retains with its "yesterday" viewership at 15.2-million (AMPS 2011).
The broad appeal of e.tv's programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population.
Celebrated e.tv programmes include local series - Scandal!, Rhythm City, eKasi: Our Stories, Step Up or Step Out, Forgive & Forget, Blame It On Fame and 4Play: Sex Tips for Girls.
e.tv is known for its free movies and special movie festivals and themed evenings – Red Carpet Thursdays, Friday Action Night, Saturday Family Feature and the Sunday night movie blockbuster slot.
International series such as How I Met Your Mother, My Name is Earl, My Boys, WWE Wrestling and Fear Factor all have a loyal following.
e.tv VISION
The channel's vision is to promote, profile and position e.tv as the channel of choice and the number one entertainment television network in South Africa.
e.tv AUDIENCE
Independent TV audience surveys confirm that e.tv is the second largest channel in the country. e.tv's terrestrial signal reaches 80.5% of the South African Population.
e.tv appeals to all races, all ages and all income groups and is the most viewed English language channel in the country.
69% of the e.tv audience are Black.
Among the wealthiest 20% of the population is included in the top end of its target market and of the 15.2-million viewers 67% are in LSM 5-8. The highest growth area has been viewers from the African Middle Class.
TOP MANAGEMENT
Marcel Golding - Chief Execuitve Officer
Bronwyn Keene-Young - Chief Operating Officer
Willem Nel - Chief Financial Officer
Khalik Sherrif - Chief Commercial Officer