ITVBe is a 24-hour, free-to-air entertainment television channel in the United Kingdom, Isle of Man and the Channel Islands owned by ITV Digital Channels Ltd and available digitally via satellite, cable, IPTV and terrestrial (Freeview) platforms.
The channel is mainly female-oriented and targets a younger audience and is the new home of the ITV2 semi-reality show The Only Way Is Essex.
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ITVBe features the best entertaining lifestyle and reality programming from the UK and the US. From launch, ITVBe became the exclusive home of ITV's award-winning series, The Only Way is Essex.
The channel also features acquired content, including the US Real Housewives franchise, which previously aired in daytime on ITV2.
ITVBe is wholly funded by advertising and sponsorship, and is available free on all the major broadcasting platforms, including Freeview, Sky and Virgin Media.
ITVBe complements ITV2, which in turn continues to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart.