El Rey (Spanish for The King) is an English-language American television channel targeting Latino audiences. Launched by Robert Rodriguez in 2013 in a deal with Univision, it is available on Comcast, DirecTV, Time Warner Cable, Cox Communications and Dish Network.
The station specializes in grindhouse-style content, and its bumpers and commercials use grainy visuals and a distinctive gravelly voice.
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"Ride With Us"
El Rey Network, launched in December 2013, is a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez.
Curated by Rodriguez and his artistic collective, the network unites the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone.
The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi and next-generation sports.
In November 2013, it was announced that the production of From Dusk till Dawn: The Series had already begun. This was the first original programme to air on the network.
The Director's Chair with Robert Rodriguez premiered in May 2014 with John Carpenter as his first spotlighted director. On July 10, it was announced that Guillermo Del Toro and Quentin Tarantino would be the next two directors spotlighted in July and August 2014, respectively.
Matador, from Roberto Orci and Alex Kurtzman, premiered in July 2014. Also, Mexican lucha libre program Lucha Underground from Asistencia Asesoría y Administración, produced by Mark Burnett, premiered on October 29, 2014.
El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.