MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom.
Launched on 1 August, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers in addition to young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.
"I want my MTV"
With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.
With more than 60 channels seen in more than 600 million households worldwide, MTV is the world's largest television network and the leading multimedia brand dedicated to youth culture.