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SABC1

Broadcast on: SABC
Active from: 04 Feb 1996

Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092

Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006

Tel: 011 714-9111
Fax: 011 714-9744

View website

About

SABC1 is a public service South African television channel broadcast by the South African Broadcasting Corporation (SABC) which carries programming in English and Nguni languages.

It was created in 1996, after the SABC restructured its television channels. SABC1 carried much of its programming over from the defunct CCV (Contemporary Community Values) channel, which was itself made up of the old TV2, TV3 and TV4 channels created in the 1980s.

SABC1 generates the widest audience in South Africa. The SABC's head office and studio is based in Auckland Park, Johannesburg and they also have offices in Cape Town.

CORE
Ages 15-34
LSM 5-8

AVAILABILITY

Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 191
StarSat: Channel 161
OpenView HD: Channel 101

SLOGAN

The slogan for the channel is "Mzansi Fo Sho" (Truly South African), having previously been "Simunye - We Are One" (the original channel slogan) and "Ya Mampela" (established in 2003, which loosely translates to 'for real').

The SABC1 pay off line communicates all of the channel's values, its promise and positioning and places the channel as a meaningful platform for brand to consumer interaction. It is derived out of the three channel positioning territories:

INSPIRATIONAL

It seeks to inspire the youthful Mzansi world. Offers a point of view on how we should feel about being a youthful minded South Africa.

ROOTED

Describes a brand that is grounded and Living In Mzansi. Implies direct relevance and ownership.

IN TOUCH

Placing the brand close to change, development and growth of Mzansi. Posts an encounter with
the Brand, you feel in the know, and part of the exciting things of the world of Mzansi.

Mzansi fo sho deeply roots the channel as a truly South African brand. It is proclaimed only with the confident affirmation that comes with being youthful and certain of our identity.

It re-enforces SABC1 as being the authority when it comes to staying on the cutting edge of local content and delivering it, in accordance with SABC1's programming strategy going forward.

This bold and confident statement has legs to live in a competitive environment and SABC1 is able to stand out among a host of other channels as the representative of programming and a lifestyle that is authentically and youthfully South African; and own that claim.

Beyond that: music, fashion trends, if it's uniquely South African and youthful, SABC1 has automatic affinity.

Primary Target Market

NOW GENERATION

The Now Generation is the young fibre of South Africa. They are highly materialistic and full of aspiration. Fashion and entertainment are high on their priority list. They are fast paced and greatly influenced by advertising.

They do not believe that old ways are always the best, they are often first to try out new things. They love variety and choice.

- After celebrity, status and brands
- Outdoor bodies
- Need approval/recognition
- Seeking identity
- This generation is becoming increasingly self-reliant
- There is a huge emotional need for safety, and the feeling that somebody is taking ownership of the problem
- Interested in a number of sport activities, and especially soccer

Secondary Target Market

GLOBAL CITIZENS

Global Citizens represent innovation, wealth and technology. They live busy lives and seem to thrive at the next challenge.

They do not like to be restricted by tradition and believe in equal opportunities for both men and women. This group of people is well travelled and therefore has a broad outlook in life.

- Highly educated
- Forward thinking and creative
- Strong spirit of entrepreneurship
- Risk takers
- Well travelled and well read
- Individual oriented
- Confident in what they know and what they can do
- Heavy internet users
- Highly interested in a great variety of sport
- Busybodies


Latest Updated Shows

The Estate

Genre: Telenovela
Channel: SABC3, SABC1
Summary: Revolves around a gated suburban community which begins to feel less secure when a neighbouring township launches a land claim against the estate.
Starring: Sdumo Mtshali, Jo-anne Reyneke, Don Mlangeni Nawa


Abo Mzala

Genre: Comedy
Channel: SABC1, SABC2
Summary: Four domestic workers, all on the wrong side of 35, navigate their way through dishes and washing, trying to find what every girl wants... true love.
Starring: Nqobile Sipamla, Lusanda Mbane, Thembsie Matu


Hush Money

Genre: Drama, Miniseries, Thriller
Channel: SABC1
Summary: Miniseries which revolves around the cover-up of the death of a young medical student after she is killed by a drunken driver with powerful friends.
Starring: Dumisani Mbebe, Vuyelwa Booi, Mpho Sebeng


Latest Articles

New on TV today: Sunday 26 September

26 Sep 2021 | Written by: Shows Editor | From: New Shows and Seasons
Khuzani Bo! debuts on SABC1 as ID investigates The Chameleon Killer.


New on TV today: Saturday 25 September

25 Sep 2021 | Written by: Shows Editor | From: New Shows and Seasons
Docuseries uShuni KaMaskandi starts on SABC1 and The Ultimate Braai Master returns to e.tv.


2021 Royalty Soapie Awards: all the winners

19 Sep 2021 | Written by: TVSA Team | From: Awards | 1 comment
The ceremony was held on Saturday and only airs on 2 October so be warned: spoilers within.



LATEST ARTICLES

New on TV today: Sunday 26 September

Khuzani Bo! debuts on SABC1 as ID investigates The Chameleon Killer.


New on TV today: Saturday 25 September

Docuseries uShuni KaMaskandi starts on SABC1 and The Ultimate Braai Master returns to e.tv.


New on TV today: Friday 24 September

Blood & Water returns to Netflix and Curiosity goes Face to Face: Mandela vs De Klerk.


The Red Room Teasers - October 2021

Selvi breaks the shackles that keep her at home.


New! A Touch of Love Teasers - September 2021

Introducing the first teasers for Glow TV's new series, which switched times with A Love To Die For.


Lingashoni Teasers - October 2021

Prudence throws herself into the line of fire.


New on TV today: Thursday 23 September

There's a Storm Rising on Nat Geo as 12 strangers build The Bridge on M-Net.


The Queen Teasers - October 2021

Harriet and Hector are like magnets.


DiepCity Teasers - October 2021

The brew-off brings sabotage, tension and shocking results.


Suidooster: See who's blowing into town

Bridgette hires a new guy and AB gets a ruthless nurse.

LATEST SITE ACTIVITY


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