SAARF, the research foundation behind the TAMS (TV ratings), AMPS, RAMS and the LSMs, has announced that the organisation will be operating under a new name.
The foundation was previously known as the "South African Advertising Research Foundation" and will now be known as the "South African Audience Research Foundation" instead.
This from CEO Paul Haupt about why the change has happened: “SAARF is the custodian of the industry’s media audience currencies, and sets the standard for audience research in South Africa; the new name better reflects this.”
TVSA carries the Primetime TAMS ratings weekly. To access them, please see: Primetime TV Viewing Figures