And yet another national award ceremony has been lost to free-to-air audiences.
First it was Miss South Africa and now it's the South African Music Awards, which has jumped ship from SABC1 to Mzansi Magic.
This after being on SABC1 for 22 years. It was first televised in its fourth year in 1998
and has aired on the channel since then.
This nostalgia-inducing turn of events comes with a big change in format as the ceremony joins the virtual trend to deal with the impact of COVID.
The ceremony will be a multi-night TV show instead of a once-off event, starting on Monday, 3 August and running to Friday, 7 August. It's also going to stream on digital streaming service My Muze.
Each broadcast will start at 21h30 for half-hour themed episodes, with each episode covering related categories. The finale episode on Friday will be 45 minutes.
Two hosts will tie these together and guest presenters will present the awards. The hosts haven't been announced yet obvs... they'll make a big song and dance about this at a future date no doubt.
Word from the Recording Industry of South Africa (RISA) is that the red carpet will happen on Twitter so we can expect dressed-up people with nowhere to go, similar to what's happening with the Durban July. Vodacom is the sponsor of both events so the handling of this is likely to be similar for both.
We've been wondering... do you think anyone will go to all the effort if they don't get paid to dress up?
There's no confirm on when all the nominees will be revealed but the public voting categories will be announced this Thursday (9 July): Record of the Year and Music Video of the Year.