Finding out the truth of what's happening with Isidingo has been much worse than pulling teeth!
After a week of speculation, the SABC has eventually
managed to get their act together to make a short, unemotive statement on what's happening with it and the news isn't good for Isidingo fans unfortunately...
This is it:
SABC 3 BIDS FAREWELL TO ISIDINGO
Johannesburg- Friday, 29 November 2019 - The South African Broadcasting Corporation (SABC) would like to officially announce that SABC 3’s ISIDINGO will be airing its final episode on Thursday, 12 March 2020.
After 21 years of on-screen deceit, lust, conniving, murder and bliss of Horizon Deep’s City of Gold. The great South African storyline comes to an end. In line with the channel’s future strategic direction, ISIDINGO has been one of the programmes that will not be recommissioned for the new fiscal from April 2020.
“The decision to decommission Isidingo was informed by a number of factors which includes poor audience ratings during the time slot, decline in revenue and poor return on investment.
The organisation was faced with no option but to review the performance of all programmes on the channel that are not performing and to ensure that the channel’s content is competitive and commercially viable.” said Mr. David Makubyane, SABC Acting Group Executive: Television.
SABC 3, through its strategic plans will continue to commission and intensify its investment in local productions and content which will allow creatives to come up with new, gripping and commercially viable content for the channel.
The channel will through its content division welcome any proposals that respond to these plans and channel direction. Viewers can tune into the finale episode of ISIDINGO which will air on Thursday, 12 March 2020 at 19h00 on SABC 3.
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