Shopaholics... beware... a new shopping channel called TV Mall launches on DStv this Friday (1 June).
It will be on channel 173 and available on all bouquets (Premium, Compact Plus, Compact, Family, Access and EasyView).
It's going to broadcast live for six hours a day, with a
QVC-type shopping line-up of product demos, presentations, offers to buy etc.
The release from DStv says that the presentations are going to be done by "product experts". We presume they're
not the sort of experts who'll tell you NOT to buy something.
The release goes on to say that the channel aims to be "convenient, authentic and fun to watch," and that it will give entrepreneurs a platform to showcase and sell their products so we're hoping it delivers some interesting local innovations.
According to the channel's CEO Nicky Fitz: "We strive to exceed expectations and to be a safe, easy and fun experience."
The product range includes fashion, furniture, technology, toys, food and fitness, and the purchasing of products will happen online, through a mobile app and a 24-hour call centre.
We predict the success of the channel will depend, not only on the ease and reliability of purchase, but on the speed of delivery.
These are the live broadcast times:
Mondays to Fridays
06h00 - 08h00
12h00 - 14h00
20h30 - 22h30
Saturdays and Sundays
06h00 - 12h00
Repeats and promos will air outside of these hours.