The American Music Awards show is one of several annual major American music awards shows (among the others are the Billboard Music Awards, the Grammy Awards, and the Country Music Association Awards) which honours outstanding achievements in the record industry.
The awards were created in 1973 by Dick Clark as competition to the Grammys. They are broadcast annually in the USA on ABC.
The American Music Awards airs in South Africa on M-Net the day after the awards ceremony in the USA.
The 38th Annual American Music Awards aired on M-Net on Monday 22 November 2010, at 21h30. The special was three hours long.
Recording artists Demi Lovato and Taio Cruz revealed the 2010 American Music Awards (AMAs) nominees on 12 October, 2010 from the JW Marriott Los Angeles at L.A.
Eminem and Lady Antebellum led the nominations race this year with five total nominations each, Justin Bieber followed with four nominations and B.o.B., Katy Perry, Ke$ha and Usher collected three nominations respectively.
Justin Bieber, Eminem, Ke$ha, Lady Gaga and Katy Perry made up the highly talented roster of 2010 Artist of the Year nominees.
Artists were honoured in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational.
American Music Awards nominees were selected from BigChampagne's Ultimate Chart.
The Ultimate Chart is a ranked list of the most popular artists and songs based on a weighted combination of music sales, radio and TV broadcast, internet streaming and video viewing, and incorporating additional online metrics including activity on social networks.
Backstreet Boys and New Kids on the Block
Ne-Yo and Diddy-Dirty Money
Favorite Male Artist, Pop or Rock
Favorite Female Artist, Pop or Rock
Favorite Band, Duo or Group, Pop or Rock
The Black Eyed Peas
Favorite Album, Pop or Rock
Justin Bieber - My World 2.0
Eminem - Recovery
Katy Perry - Teenage Dream
Favorite Male Artist, Country
Favorite Female Artist, Country
Favorite Band, Duo or Group, Country
Zac Brown Band
Favorite Album, Country
Jason Aldean - Wide Open
Lady Antebellum - Need You Now
Carrie Underwood - Play On
Favorite Male Artist, Rap/Hip-Hop
Favorite Album, Rap/Hip-Hop
B.o.B. - B.o.B. Presents
Drake - Thank Me Later
Eminem - Recovery
Favorite Male Artist - Soul/R&B
Favorite Female Artist - Soul/R&B
Favorite Album, Soul/R&B
Alicia Keys - The Element of Freedom
Sade - Soldier of Love
Usher - Raymond v. Raymond
Favorite Album, Soundtracks
AC/DC - Iron Man 2
Glee: The Music, Volume 3 Showstoppers
The Twilight Saga: Eclipse
Favorite Artist, Alternative Rock Music
Favorite Artist, Adult Contemporary Music
Favorite Artist, Latin Music
Favorite Artist, Contemporary Inspirational
Artist of the Year
T-Mobile Breakthrough Artist Nominations
About the Awards
Winners of the American Music Awards are selected by the public. A national sampling of approximately 20,000, taking into account geographic location, age, sex and ethnic origin, are sent ballots by the National Family Opinion, Inc. firm under the supervision of Broadcast Research and Consulting, Inc.
Names of the nominees on the ballot were compiled from data supplied by the music industry trade publication, Radio & Records and Nielsen Soundscan, which tracks retail music sales.
Results of the voting, tabulated by the Ernst & Young LLP accounting firm, are not announced until the envelopes are opened during the presentation ceremonies.