This show enabled women who considered themselves "ugly ducklings" to undergo a metamorphosis over a three-month duration and turn into beautiful swans.
Each contestant had the opportunity to have her own team assisting, enhancing and pushing her to become the ultimate swan. Trainers, chefs, therapists, surgeons, stylists and dentists all become involved to bring out the best in each woman.
The show culminates with a beauty pageant where the "Ultimate Swan" is crowned and the finale allows them to see themselves for the first time in three months, as they are not allowed to examine their progress in the mirror as they proceed through their transformation.