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Imbewu Teasers
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Cancelled! Seed ya' Imbewu

Written by TVSA Team from the blog Imbewu Teasers on 26 Jan 2023
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Imbewu's seed better days

Imbewu's seed scatters after Season 5

Imbewu seeds to The Black Door

We could go on but we won't torture you, lol.

All this and Imbewu isn't even subtitled The Seed anymore. As you may recall, that disappeared in 2020 when the show did away with it for Season 3. 

At the time we spoke to e.tv's Managing Director Marlon Davids who explained why:
 

“The core of the original storyline as to who the true seed of Ngcolosi’s children is has been revealed, and new storylines have since been developed. Our viewers also now know that ‘Imbewu’ means ‘The Seed’, therefore rending it superfluous.”


Flashforward three years and e.tv has announced that the Grapevine-produced series will end after Season 5 in April 2023.

There's no word on why so we can only assume that it isn't worth it for eMedia anymore.

It's been pushed around so much it isn't surprising. It was literally knocked off its perch when it lost its signature 21h30 spot in April last year when The Black Door replaced it. 

It used to regularly attract between 3.5 and over 4-million viewers at 21h30 but it's been loafing in the 2-millions since its move. If you follow the TAMS you'll have read all about it.

Is it time for it to end or should it have moved back to 21h30 for Season 6?

It's being replaced by a new undisclosed show, which hopefully won't be yet another polygamy series. Enough already! Unless it gives us a different perspective, e.g. a woman who has more than one lover.

It would work at 21h00. 

Imbewu joins Mzansi Magic's The Queen and e.tv's Durban Gen on the list of primetime 2023 cancellations. The Queen wrapped in January and Durban Gen ends in April. There's no word on what's what with The Black Door. Season 1 finishes in April too so a confirm will need to happen soon.

And now... take a moment to think back over the five seasons of Imbewu and do like TVSA member Nhetz did here - reflect on your fave moments.
 

Shows in this post: Imbewu

Channels in this post: e.tv



3 Comments

qavile
26 Jan 2023 11:31

Toni's terrible zulu shame was worse for me and the fact that nganono was fired for that and they brought sm1 worse did not sit well with me. But it was not bad to be honest it had moments.

Tashi
26 Jan 2023 16:21


It's sad seeing all these shows getting cancelled. I know they can't run forever but there's something very comforting in the familiar and we need that right now. Stability and what we know and can trust.

Also, with all this loadshedding, it's very difficult for people to stay up to date with their fave shows - it's much easier to tune into three episodes a week instead of five if you know the characters and their histories.

I really believe Imbewu suffered because of that time change and that it's cancellation happened because of it. 

RONDA
01 Feb 2023 12:22

The change from 21:30 to 21:00 did them badly. They were competing with Muvhango, The Queen/Gqeberha on 161 and The Queen on 163. That's a lot of numbers to pull but numbers wise they beat all the 3 shows. They were etv's 3rd most watched show. Can add load shedding to the dipping numbers. Storyline wise they lost the plot with the resurrection of the dead and horrible acting from the crew at Emsamo


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