From the music industry to the world of fashion.
This is what to expect from e.tv's 19h00 timeslot once Rhythm City sings its swansong on 16 July 2021, 14 years after its first beat.
e.tv has announced its replacement: House of Zwide.
A high end fashion house owned by a flashy Joziburg family, described as fashionable (obvs) and ambitious.
Of particular interest is the fact that it's produced by Bomb, who recently exploded off Mzansi Magic with the cancellation of Isibaya.
Boom-boom and they're back, with Executive Producer Desiree Markgraaff producing alongside Anant Singh's VideoVision Entertainment.
According to Anant, the series is a rags-to-riches aspirational tale, embodied by the tagline: Your Dreams Are Valid, No Matter Your Age.
Desiree elaborates: "Covid-19 has been hard on everyone and we wanted to tell a story that reminds us that no matter the obstacles, (we must) never give up on our dreams.”
Notice how age has become an increasingly acknowledged factor in our TV shows, e.g. The Coolest OGs on SABC2.
Could it be Covid that's created this awareness with its focus on age?
Does this mean there's a 95-year-old in the starring role of Zwide? Probably not.
The channel's been hush-hush about the cast line-up but Baby Cele's been attached to the project after leaving Uzalo and attaching herself to former Isidingo star Lindani Nkosi in an instagram post:
They look fashionable so it's believable that they could be at the helm of a fashion empire. The Eric and Stephanie Forrester of Zwide.
Of course there are other shows set in the world of fashion: Bold and the Beautiful, Ugly Betty and Ice Adonis.
It doesn't mean there isn't room for more but it does need to be fresh, relevant, visually appealing and well written.
Will it be?
Our TVs will tell us all.
Who should bring it to life? Word from e.tv is that the cast consists of well-knowns and newcomers.
Know of anyone who's in it? Let us know!
When it comes to well-knowns... who do you want to see?