This firsthand look at a unique collaboration follows fashion empire Superdry's founders as they work with actor Idris Elba to launch a clothing line.
This observational film simultaneously provides a rare glimpse into world of an entrepreneur, his perfectionist designer, their billion-pound empire and their new partner in crime Idris Elba, as together they attempt to confound the critics and beat the competition.
Elba is the furthest thing from a fashionista imaginable, but the big man has always been fascinated by the transformative power of clothes. To him, co-creating and launching a new label, Superdry, felt like an organic extension of his career.
As Julian, James and Idris attempt to merge their brands and converge their teams, how will they deal with the stresses and strains of launching Superdry's biggest ever collection in the world's biggest retail markets?
| CHANNEL |
BET (DStv 129) |
| PREMIERE |
25 March 2018 |
| TIMESLOT |
Sunday, 21h30 |
| REPEATS |
Saturday 31 March at 19h00 |