It's been over three years since eKasi+ first launched with the OpenView HD platform and now It's Time To Die.
The channel, which has never managed to establish itself as a go-to destination, has been scrapped and will go dark on Friday, 31 March.
It's going to be replaced by eExtra, a new e.tv sister channel which launches the following day with a different perspective to ekasi+ which focuses on local content.
The trouble with eKasi+ is that the local content has been bloated by repeats of e.tv's local content which has made it a white elephant. eExtra will steer away from this by focusing on international content instead.
The channel's going to be a complementary channel to e.tv and will only feature international shows along with e.tv's three signature soapies Rhythm City, Scandal! and the new Broken Vows. These will air a day later as repeats so that viewers who miss them on e.tv can catch up on eExtra the day after.
Some of the international series will air as an alternative companion to e.tv e.g. on Mondays when e.tv runs Ladies Night, eExtra will run with a Macho Man night with series to match the theme e.g. the spy series Burn Notice.
Other series confirmed for the Extra line-up include House, starring Hugh Laurie as cranky doctor House, and a new international telenovela. Some of these will also air on e.tv and some won't.
It's a notable move by e.tv who have been enhancing their international offering since the SABC slammed the door on international content last year.
OpenView HD remains the cheapest available option for South African viewers to go digital so this new development confirms that e.tv's on a mission to strengthen their position as a DTT provider
while the government continues to be caught with its pants down.