Celebs turn out for AugustineGOLD's bold statement!

Written by AmandaHoosen from the blog Amandas Take On ... on 02 Jul 2014
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I have quite a serious affection for fashion. If it’s different and interesting, I’m in. I could easily watch episode after episode of Project Runway which is why I kinda wish that Michael Kors attended the AugustineGOLD launch with me last week!! (yeah right Amanda, in your dreams).

 I imagine his description of this new line to be something to this effect: “What do you get when you combine Avant-garde tailoring and chic street styling? AugustineGOLD. It’s intriguing, it has texture and it’s fashion-forward”. I could SO hear him saying that!

The AugustineGOLD event took place in downtown Johannesburg at the Elevate Rooftop Venue. I chatted to Zuraida Jardine and her hubby Josh Lindberg and she told me that anytime there is an event hosted in the Johannesburg CBD they try to attend because downtown JHB has a lot to offer and should be revived. The views are phenomenal from the top of the Reefs Hotel and the location was so well-suited for this brand.

Zuraida was also a potential contestant on Season 3 of Survivor but she had to decline because she was pregnant! She said she probably would consider doing the show however her husband Josh was not quite convinced. He said: "You'd be the first one voted out because you're a huge threat". I think Zee would be a huge threat but in my view, her social game could carry her quite far. 
With Zuraida Jardine and hubby Josh Lindberg 
Shashi Naidoo had some exciting news to share. Do you guys remember the last time I interviewed Shashi at the You Spectacular, she hinted that she was up for a huge television job? Well, she got the job! Just this past Sunday, she jetted off to London where she is interviewing Vivienne Westwood and Richard Branson. The show itself is still TOP SECRET but I can tell you it will be on an SABC channel.

With Shashi Naidoo
I squeezed a little more information from her though. She compared the format of this new show to a similar US show where “people sit around a table”. Hmmmm…… guess is something similar to The Talk or The View. What do you guys think?

This new concept brought together Gold Street Society and Augustine who have created a high-end streetwear line for the South African consumer. Jena Dover, wearing AugustineGOLD below, encompasses the essence of this collaboration. 

Jena Dover

Also in attendance, Isidingo's Michaella Russell 

With jewlery designer Duncan Stevens and Tamara Dey 

With Lorinda Voges, 4ElementsMedia CEO and Executive Director, Brett Rogers who has been named one of SA's most eligible bachelors. You're welcome ladies!! 
Thanks to the 4ElementsMedia team for a stunning event. Congratulations to AugustineGOLD on a successful launch!! Time for me to go shopping now :-) 

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03 Jul 2014 15:15

Shashi's much more booblicious than I knew. I'm impressed. And envious .

Yes-yes, I reckon you're spot on Amanda - the show must be something like The View. and eKasi have Eksê: Let's Talk so it's very plausible that the SABC would do something similar too.

Re-Tamara ...I've decided that I like her style. I've never known because her style's usually bizarre but seeing her here, I've come to the conclusion that it's cool that it is.

04 Jul 2014 12:28

Agree Tash!! Tamara looks so stunning!!! Her hair and make-up is always perfection :-) 

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