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actionX Rebranded As M-Net Action

Written by TVSA Team from the blog News on 31 Jan 2008
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DStv's actionX channel is undergoing something of an extreme makeover in February by changing its name to M-Net Action.

The channel will also change its branding and imaging - check out the new logo.

The new branding and name change is in line with M-Net's decision to "reclaim" some of its DStv channels, as it did with M-Net Series (previously The Series Channel) some two years ago.

"ActionX is an M-Net channel on DStv and the name change is part of a bigger strategy to take ownership of the channel," Lani Lombard, M-Net Publicity Manager, told TVSA.

The idea is to get viewers to associate M-Net's various DStv channels as a family of specialised channels in the M-Net stable. This family now includes M-Net, M-Net Stars, M-Net Series and M-Net Action.

Although the branding of the channel is changing the content will remain the same.

The change in on-air imaging will take place on 1 February, according to Lombard. "The name and branding will gradually change in other media, such as the DStv Dish Magazine, in ads, on billboards, etc" she said.

The big new show starting on M-Net Action in February is the remake of the 1976 classic series Bionic Woman, starring newcomer Michelle Ryan and Battlestar Galactica uber-pilot Katee Sackhoff as the main baddie.

For coverage of all new shows starting on M-Net Action this month, read this article:

New On M-Net Action In February 2008

Actors in this post: Michelle Ryan, Katee Sackhoff

Shows in this post: Bionic Woman

Channels in this post: actionX, M-Net Action, M-Net Series



4 Comments

charmed_dude
31 Jan 2008 04:51

I was thinking about this the other day, wondering when Action X would change. Sounds a bit wierd as M-Net Action, but at least its not M-Net Action X or something... Now for the other channels like Go, M-Net Go, or M-Kyk-Net?!

Sasha
01 Feb 2008 05:04

Funny thought - Channel Go to become  "Go M-Net"

lilmama
01 Feb 2008 05:07

Is there a point to changing what you call a channel...Excuse my ignorance bloggers?

charmed_dude
09 Feb 2008 14:19

>>Is there a point to changing what you call a channel...Excuse my ignorance bloggers?<<

I suspect the reason behind the channel name changing was to brand all M-Net channels as one and market them as M-Net channels. The same of which happened to The Series Channel last year. It just from a marketing point of view, is sounds better as it's an M-Net exclusive channel.


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