Selfie is an American romantic comedy television sitcom created by Emily Kapnek which follows the life of Eliza Dooley, a woman obsessed with the idea of achieving fame through the use of social media platforms, with the help of a marketing image guru.
Social Media superstar Eliza Dooley (Karen Gillan) has 263,000 followers who hang on to her every post, tweet and selfie. But after a workplace mishap goes viral, she quickly realises that being "instafamous" isn't all it's cracked up to be and being friended is not the same as having actual friends.
She enlists co-worker and marketing guru, Henry (John Cho), to 'rebrand' her self-obsessed reputation and teach her how to connect with people in the real world.
At first, Henry wants nothing to do with Eliza, who is the epitome of all he deems wrong with the app-addicted world. But soon, Henry takes pity on Eliza. With a few expert tweaks and some help from the effervescent office receptionist Charmonique (Da'Vine Joy Randolph) and Eliza's quirky neighbor Brynn (Allyn Rachel), he can tone down her palette, teach her a few social graces, and help break Eliza of her instinct to put Internet connection above personal connection.
What Henry doesn't anticipate, however, is how much he'll learn. As a workaholic who rarely makes time for socializing, even Henry's boss, Sam (David Harewood), knows he is disconnected from personal relationships.
Henry eventually begins to realise that his little "project" just might have something to teach him. After all, keeping life at arm's length is great for taking a selfie, but not so much if you want someone in the picture next to you.
Loosely based on My Fair Lady, Selfie explores the modern struggles of Eliza and Henry, as he tries to teach her how to live life offline - whether she 'likes' it or not.
Selfie stars Karen Gillan (Doctor Who, Guardians of the Galaxy) as Eliza, John Cho (Star Trek, Harold and Kumar) as Henry, Da'Vine Joy Randolph (The Angriest Man in Brooklyn) as Charmonique, Allyn Rachel (Weeds) as Bryn, and David Harewood (Homeland) as Sam.
Selfie was written and executive produced by Emily Kapnek (Suburgatory). The pilot was directed and executive produced by Julie Anne Robinson. Selfie is produced by Piece of Pie Productions in association with Warner Bros. Television.
The first seven episodes aired on ABC before the series was cancelled, after which the remaining episodes moved to Hulu.