For the 12th season of Project Runway, die-hard "FAN-addicts" of the show got to experience the show like never before.
Marking a series first, Project Runway fans were able to interact with viewers across America in real-time during each episode through an interactive on-screen feature, PlayRunway, empowering fans to use their smartphones, tablets and computers to share their reactions to episode storylines, design challenges and decisions by judges Heidi Klum, Nina Garcia and Zac Posen, and mentor Tim Gunn.
Additional new fan integration elements included:
Runway Redemption (#RunwayRedemption) - a mystery contestant from a past season, chosen by fans on mylifetime.com, was unveiled as the 16th designer for season 12.
Project Runway Superfan Contest - via video submissions, seven super fans were chosen to be featured in an upcoming episode this season for a fashion makeover.
More Tim Gunn - fans have asked and Project Runway has delivered. This season, Gunn will join Klum and the judges to watch the runway show, answer questions the judges have about what transpired in the workroom and give them an opportunity to physically examine the workmanship of each design.
Also, for the first time in Project Runway history, Gunn will be able to "rescue" one designer during course of the season he feels deserves a second chance.
A number of high-profile guest judges are set to join Project Runway this cycle, including actress and model Kate Bosworth, fashionista Kelly Osbourne, actress and comedienne Allison Williams, multiple Academy Award, Emmy and Golden Globe nominee Sigourney Weaver, TV stars Jesse Tyler Ferguson and Kaley Cuoco, as well as original Project Runway judge Michael Kors and Stacy Keibler, host of Lifetime's Supermarket Superstar.
In this season's premiere, the sky is the limit as the designers are pushed and must fly on their own to create a look using parachute materials for their first runway challenge.
Season 12 Contestants
Alexander Pope, 38 - Hometown: Los Angeles, CA; Resides in New York, NY
Alexandria von Bromssen, 38 - Hometown: Stockholm, Sweden; Resides in San Mateo, CA
Angela Bacskocky, 33 - Hometown: Richmond, VA; Resides in Richmond, VA
Bradon McDonald, 38 - Hometown: Lowville, NY; Resides in Los Angeles, CA
Dom Streater, 24 - Hometown: Philadelphia, PA; Resides in Philadelphia, PA
Helen Castillo, 25 - Hometown: Weehawken, NJ; Resides in Union City, NJ
Jeremy Brandrick, 41 - Hometown: Birmingham, England; Resides in New York, NY
Justin LeBlanc, 27 - Hometown: Tampa, FL; Resides in Raleigh, NC
Kahindo Mateene, 34 - Hometown: Goma, Democratic Republic of the Congo; Resides in Chicago, IL
Karen Batts, 29 - Hometown: Boca Raton, FL; Resides in Queens, NY
Ken Laurence, 24 - Hometown: Birmingham, AL; Resides in Birmingham, AL
Miranda Kay Levy, 29 - Hometown: Wilton, WI; Resides in Milwaukee, WI
Sandro Masmanidi, 28 - Hometown: Krasnodar, Russia; Resides in New York, NY
Sue Waller, 45 - Hometown: Boston, MA; Resides in Brooklyn, NY
Timothy Westbrook, 24- Hometown: Wanakena, NY; Resides in Milwaukee, WI
Runway Redemption Contestant
As part of the winner's prize package, this season's champion will receive $150,000 from GoBank, the award-winning new bank account made to be used on a mobile phone; $50,000 of next generation technology from HP and Intel to help enable their creativity and launch their new business; a year's supply of Resource Natural Spring Water and an all-expense paid, luxurious spa retreat for two to the exotic Maldives, courtesy of Resource Water; a chance to design and sell an exclusive collection at Belk; a complete sewing and crafting studio from Brother Sewing and Embroidery; a fashion spread in Marie Claire magazine; a 2014 Lexus IS 350; a $100,000 fabric allowance from Tide Pods to inspire fashions that truly pop; and a $50,000 styling contract with L'Oréal Paris.
It is a prize package worth more than half a million dollars.
The model paired with the winner of Project Runway will receive a fashion spread in Marie Claire magazine and $25,000 from L'Oréal Paris.
About the Show
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor Tim Gunn and judges Nina Garcia and Zac Posen.
Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment.
Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.