The Face features supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha as they compete to find the face of ULTA Beauty, one of the fastest growing beauty retailers in the United States.
Hosted by famed fashion photographer and former model Nigel Barker, the series gives viewers access inside the world of the industry as three teams of aspiring hopefuls, each led by one of the supermodel coaches, are guided through real life assignments, including photo shoots and commercials.
This powerhouse trio of supermodel coaches is responsible for molding, nurturing and transforming the promising contestants as they compete for the career opportunity of a lifetime.
The coaches scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America's best known brands.
Throughout the series, the supermodel coaches mentor these young hopefuls taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face of a brand.
During the process, these young models are exposed to the very best photographers, stylists and designers in the fashion world.
In the end, one girl will be chosen to become "The Face" of ULTA Beauty, earning a real contract as the brand ambassador.
As the image of this brand, the winner will become a spokesperson for that company, representing it from all angles - in print, on-air and at brand-hosted events.
The Face is produced by Shine America with Andrew Frank and Eden Gaha serving as executive producers.
The Face premiered in the USA on Oxygen on 12 February, 2013.
The series originally premiered in South Africa on M-Net Series Reality on Friday 12 July 2013, at 20h30. The first season later aired on Vuzu and on M-Net Series Zone. First-run rights moved to new channel Vuzu AMP for its second season, when the channel debuted in October 2014.
Season 1 premiered on M-Net Series Zone on Saturday 15 February 2014, at 16h00. Thereafter new episodes broadcast in a double bill weekly, at 15h00.