Instant Beauty Pageant is an American reality competition television series produced by Earth Angel Productions in which during the course of one day six unsuspecting women go from casual mall shoppers to beauty pageant contenders.
With only a few hours to prepare and even fewer dollars to spend, they compete in categories such as bathing suit, evening wear and talent to vie for the crown of Miss Instant Beauty.
The series premiered in the USA on Style Network in June 2006. There are three seasons to date.
Instant Beauty Pageant airs in South Africa on DStv's Style Network.
Season 3 premiered on Style on Monday 3 November 2008, at 12h00. There are six hour-long episodes in the third season.
Repeats
Tuesdays: 04h30
Saturdays: 19h00
Mondays: 04h30
Synopsis
Instant Beauty Pageant challenges ordinary women to shop till they drop, strut their stuff and compete for their very own title and tiara.
What starts as an ordinary day at the mall turns into high-tension TV when five very special shoppers are ambushed by IBP and invited to participate in a real live beauty pageant.
But there's a catch: The contestants must be ready for the catwalk in less than three hours.
With limited time to create an entire pageant ensemble, the contenders race around the mall on a frenzied shopping spree to prepare for the spotlight. Ready or not, when three hours is up, the beauty pageant begins.
The contest commences on the spot and covers the standard categories: talent, swimsuit and evening wear. A live audience judges each contestant's presentation, fashion and overall style, and then Ms. Instant Beauty is revealed.
In addition to bragging rights each winner earns a vacation, the right to keep her pageant purchases and - most importantly - a dazzling Zivot crown to call her own.