Fashion Mob is an American reality makeover television special produced by Ellen Rakieten Entertainment and RelativityREAL in which a panel of experts makeover eight women chosen from hundreds all during one day, from the selection process and makeover consultation, to the big reveal.
The special aired n the UK on Style on 28 May, 2012. It is an hour long.
Fashion Mob aired in South Africa on DStv's The Style Network on Sunday 29 July 2012, at 20h15.
Ever wondered what it would feel like to be as glamorous as a celebrity?
Style takes on Fashion Mob, the ultimate fantasy makeover event hosted by international television star and style icon, Cat Deeley (So You Think You Can Dance).
Celebrity hairstylist and beauty guru Ken Paves (A-list clients include Eva Longoria, Jessica Simpson, Jennifer Lopez and Victoria Beckham), fashion expert Jeannie Mai (How Do I Look?) and supermodel Selita Ebanks choose eight women from hundreds to receive the makeover they so desperately desire.
In the special Fashion Mob, Deeley and the panel of experts stage a massive makeover for a group of women in need of a major style rescue - and it all takes place during one day, from the selection process and makeover consultation, to the big reveal.
As hundreds of women stand in line, hoping for the transformation of their lives, Deeley listens to their style horror stories, checks out their shocking fashion faux-pas and even offers quick tips via her mobile makeover cart.
Then, each person must plead her case to Paves, Mai and Ebanks as to why she deserves the ultimate makeover.
From a 19-year-old woman who dresses like a 40-year-old to a woman with cancer who wants to look like herself again and a recent divorcée who is finally is ready to date again, these women undergo a radical transformation to bring out and enhance their beauty.
This dramatic makeover at the hands of some of Hollywood's most skilled stylists will require some to step out of their comfort zones.
With the clock ticking for the experts to apply their finishing touches, it's time for Deeley to introduce each woman as she struts down the runway before an excited crowd which includes family and friends.
While everyone admires the stunning, inspiring makeovers, the women will get their first look at their new selves, often with shock, awe and tears.
Fashion Mob is a production of Ellen Rakieten Entertainment and RelativityREAL. Ellen Rakieten and Cat Deeley serve as executive producer, and Ken Paves is producer. Sarah Weidman and Gennifer Gardiner is executive producer for Style.