e.tv has broken its vows with local telenovela Broken Vows with only three months left of their marriage.
The series, which ends in April this year, has been ejected from the channel's primetime schedule, and its primetime broadcast will only air on eExtra on OpenView HD and DStv from this Monday (15 January).
We assume the move means that the show has been flailing in the ratings because it hasn't made the channel's
Top 20 list of shows since it's debut last year and the BRC's ratings are so untransparent we can only assume the ratings are a flop.
We also assume that advertisers haven't supported the series. This isn't necessarily the show's fault because it seems e.tv's advertising sales department may be to blame too.
Last year a mole-in-the-know told TVSA that e.tv's advertising sales department hasn't been coming to the party when it comes to selling advertising on South African shows so this could be a reason for the breaking of the vows too.
The result: Broken Vows will now air on eExtra at 18h00 on weekdays. An omnibus will air on e.tv on Saturdays at 11h20 and daily episodes will be available on eOnDemand on the
e.tv website.
This is what e.tv's new primetime schedule looks like:
Daily early primetime
16h30: Judge Judy
17h00: Steve Harvey Show
18h00: Days of Our Lives
19h00: Rhythm City
19h30: Scandal!
20h00: eNews with Sally Burdett
Mondays at 20h30 and 21h30
20h30: Shades of Blue (starring Jennifer Lopez)
21h30: Easy Money
Tuesdays at 20h30 and 21h30
20h30: Chicago P.D. 3
21h30: Easy Money
Wednesdays at 20h30 and 21h30
20h30: The Blacklist 2
21h30: Power