The BBC has announced a new reality show in which 10 overweight youngsters will be taken to Australia to live with indigenous Aboriginal tribesmen for a month, where they will trade in their fast food for grass and insects.
The show - called Fat Kids Can't Hunt - comes hot on the heels of a similar show shot by the BBC and aired in January this year, called Fat Men Can't Hunt.
The show followed eight overweight men and women living with the Khoi-San in the Kalahari Desert.
The men joined the hunts, spending days at a time foraging for food, while the women stayed in the camp, living their lives according to the strict social rules that govern local women.
In Fat Kids Can't Hunt 10 fat children will live with Aboriginal tribesmen in Australia for a month. If they want to eat they must follow the strict rules of the Aborigines, eating plants, grasses and fruits as well as trapping, killing and cooking any animals or insects they find.
If they don't eat the food they find, they go hungry.
According to producer Bridget Sneyd, it's all a valid experiment.
"Britain has the fattest teenagers in Europe with one in three overweight or obese," she told British newspaper The Sun.
"Doctors warn that if we don't tackle this problem, generations of kids face a drastic reduction in the quality and longevity of their lives.
"This experiment gives our teenagers a unique opportunity to address their dysfunctional relationship with food once and for all before they reach adulthood."
Sure, sure. There's always a reasonable justification.
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