Tuesday Night Rating Analysis for Tuesday 14 November 2006
Source: Nielson Media Ratings
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Biggest Winner:
Dancing with the Stars (ABC)
The 90 minute season finale posted the shows best ratings and drastically improved at every half and hour. Growing from 23.99 (Fast National Numbers) to 28.60 Million Viewer in the final half hour this no doubly allowed ABC to dance the night to victory.
Biggest Loser:
Show Me The Money (ABC)
Despite a 28.60 Million Viewer lead in from Dancing with the Stars this show only managed to retain 14.18 million viewers and 48 percent among adults 18-49. Show Me the Money also declined significantly in each half-hour dropping in almost 6 million viewers during its 90 minute season premiere.
Ratings By Network:
CBS:
8:00PM NCIS- Viewers: #2, 15.78; A18-49: #2, 4.2/11
9:00PM The Unit- Viewers: #3, 11.68 million; A18-49: #3, 3.5/ 9
10:00PM 3LBS (Premiere)- Viewers: #3, 9.85 million; A18-49: #3, 2.9/ 8
ABC:
*Note Dancing with the Stars 90minute finale was regarded as one episode as well as Show Me The Money 90 minute premiere. The shows are split into 30 minutes segments to show ratings increases/decreases for each respective show.
8:00PM Dancing With the Stars- Viewers: #1, 23.99 million, A18-49: 6.3/18
8:30PM Dancing With the Stars- Viewers: #1, 27.56 million, A18-49: 7.8/20
9:00PM Dancing With the Stars (Season Finale)- Viewers: #1, 28.60 million, A18-49: 8.4/21
9:30PM Show Me The Money (Premiere)- Viewers: #2, 15.72 million; A18-49: #2, 4.8/12
10:00PM Show Me The Money- Viewers: #2, 12.38 million; A18-49: #2, 4.0/11
10:30PM Show Me The Money- Viewers: #3, 9.52 million; A18-49: #2, 2.9/ 9
NBC:
8:00PM Friday Night Lights- Viewers: #3, 5.52 million; A18-49: #3, 2.3/ 6
9:00PM Law and Order: Criminal Intent- Viewers: #4, 9.06 million; A18-49: #4, 3.2/ 8
10:00PM Law and Order: SVU- Viewers: #1, 14.67 million; A18-49: #1, 5.5/15
FOX:
8:00PM Standoff- Viewers: #4, 4.72 million; A18-49: #4, 2.1/ 6
9:00PM House- Viewers: #2, 14.56 million; A18-49: #1, 6.3/16
THE CW:
8:00PM Gilmore Girls- Viewers: #5, 4.44 million; A18-49: #5, 2.0/ 5
9:00PM Veronica Mars- Viewers: #5, 2.74 million; A18-49: #5, 1.3/ 3
The Ratings:
Source: Media Week
Note: The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 19.63 million
CBS: 12.43
NBC: 9.75
FOX: 9.64
THE CW: 3.59
-Adults 18-49:
ABC: 5.7 rating/15 share, Fox: 4.1/11, NBC: 3.6/ 9, CBS: 3.5/ 9, CW: 1.6/ 4
-Ratings Breakdown:
ABC, as expected, kept its Tuesday winning streak intact courtesy of Mario Lopez vs. Emmitt Smith on Dancing With the Stars at a mammoth (and season-high) 26.72 million viewers with a 7.5 rating/20 share among adults 18-49 from 8-9:30 p.m. Comparably, that bested the second most-watched program of the evening, NBC’s Law & Order: SVU (Viewers: 14.67 million at 10 p.m.) by a whopping 12.05 million viewers. Dancing With the Stars delivered an average of 26.29 Million Viewer over it’s 90 minute finale which pushed ABC to #1, finale also posted a 7.3/20 Demo rating throughout it’s finale.
The first hour of Dancing With the Stars also out delivered the No. 2 occupant in the time period, CBS’ potent NCIS (Viewers: 15.78; Viewers: 4.2/11), by 10 million viewers and 69 percent among adults 18-49.
Leading out of Dancing With the Stars was the 90-minute premiere of cheesy new game show Show Me the Money, hosted by the over-the-top William Shatner. Although no one expected Show Me the Money to maintain lead-in levels from Dancing With the Stars, 12.54 million viewers and a 3.9/11 among adults 18-49 from 9:30-11 p.m. was a loss of a too significant 14.18 million viewers and 48 percent among adults 18-49. Show Me the Money also declined significantly in each half-hour as follows:
Show Me the Money at 9:30 p.m (Viewers: 15.72 million #2) at 10pm (12.38 million #2) and at 10:30pm (9.52 million #3) Now, that is what you would call ratings erosion!
In other series-premiere news was CBS medical drama 3 Lbs at a disappointing (and last-place) 9.85 million viewers and a 2.9/ 8 among adults 18-49 at 10 p.m. Although retention out of lead-in The Unit (Viewers: #3, 11.68 million; A18-49: #3, 3.5/ 9 at 9 p.m.) was respectable at 84 percent in total viewers and 83 percent among adults 18-49, former failed occupant Smith debuted in this time period on Sept. 19 with a heftier 11.00 million viewers and a 3.6/10 among adults 18-49 (out of 11.81 million viewers and a 3.4/ 9 among adults 18-49 for The Unit). 3 Lbs. also performed no better than fall 2005 time period occupant Close To Home, which was about to be canceled before being shipped off to Friday.
NBC started out slow, but built as the night went along with its combination of Friday Night Lights (Viewers: #3, 5.52 million; A18-49: #3, 2.3/ 6), Law & Order: Criminal Intent (Viewers: #4, 9.06 million; A18-49: #4, 3.2/ 8) and Law & Order: SVU (Viewers: #1, 14.67 million; A18-49: #1, 5.5/15). Rumor has it that the just full-season-renewed Friday Night Lights will be moving to Sunday in midseason.
Fox also had a seesaw night, with its line-up of the relocated combination of Standoff (Viewers: #4, 4.72 million; A18-49: #4, 2.1/ 6) and House (Viewers: #2, 14.56 million; A18-49: #1, 6.3/16). As for the future of Standoff, don’t rule it out yet. With American Idol coming, Fox may try to save it in one of the coveted lead-out time periods.
Last overall was the CW with its combination of Gilmore Girls (Viewers: #5, 4.44 million; A18-49: #5, 2.0/ 5) and Veronica Mars (Viewers: #5, 2.74 million; A18-49: #5, 1.3/ 3). Sorry Veronica fans, but retention out of Gilmore Girls of just 62 percent in total viewers and 65 percent among adults 18-49 lands it in the loser’s listing.
Source: Nielson Media Ratings; ABC Medianet
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