SOUTH AFRICA'S TV WEBSITE
SIGN IN SEARCH MENU
SOUTH AFRICA'S TV WEBSITE


ABC Family's radical channel name change

Tashi
07 Oct 2015 11:09 Posted in General TV



American channel ABC Family (Pretty Little Liars, Jane by Design, Lincoln Heights) has announced a radical name change.

From January it's going to change name to Freeform, which suggests such a different tone, style and attitude.

They're doing it because they feel it speaks to their audience more - and to the audience they want to appeal to.

Very interesting I thought - imagine if one of our channels went through such a radical change. The trouble is, three of them are so limited by their names and they can't change! - like the SABC channels. If SABC3 were to go through a chang, it would always have to keep its same name.

Here's an interesting statement by ABC about why they've changed, followed by a video that shows what they're going for:

This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.

The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.

 

Only TVSA members can reply to this thread. Click here to login or register.


LATEST ARTICLES

New on TV today: Friday 23 February 2024

Returning shows include Drive to Survive on Netflix, Islands of the Pacific on BBC Earth and QI on BBC Brit.


Imlie Teasers - March 2024

Imlie is shocked when a stranger comes up to her and asks her to work for him as a model.


My Desire Teasers - March 2024

Kaashvi's decision to stay another night in Haridwar with Kabir makes Arjun jealous.


New on TV today: Thursday 22 February 2024

The new Avatar: The Last Airbender drops on Netflix and Fright Club returns to Travel Channel.


Top Shows on TV: January 2024

Sibongile & The Dlaminis propels up DStv's totem pole, lands in 4th spot.


Miss SA finalist Luyanda Zuma leads new Mzansi Magic teen drama Obstruction

A father makes or breaks you when it comes to sporting dreams.


Lost in Love Teasers - March 2024

As Ishaan continues to search for Isha, Surekha tries to turn him against her.


Timeless Love Teasers - March 2024

Jai executes a plan to harm Vidhi's unborn child.


New on TV today: Wednesday 21 February 2024

Apple TV+ drops sci-fi thriller Constellation and Biker's Babes vroom in on VIA.


Skerpioen Teasers - March 2024

Ahmet goes mad with power. Threatens death on Aras if Duru won't go out with him.

LATEST SITE ACTIVITY


More activity at TVSA Central



LATEST SOAPIE TEASERS



LATEST SOAPIE TEASERS





×
×

You browser doesn't have Flash, Silverlight, Gears, BrowserPlus or HTML5 support.