SOUTH AFRICA'S TV WEBSITE
SIGN IN SEARCH MENU
SOUTH AFRICA'S TV WEBSITE
ACTORS | ARTICLES | CASTINGS | SHOWS | TEASERS


ABC Family's radical channel name change


Favourite this thread

Tashi
07 Oct 2015 11:09 Posted in General TV



American channel ABC Family (Pretty Little Liars, Jane by Design, Lincoln Heights) has announced a radical name change.

From January it's going to change name to Freeform, which suggests such a different tone, style and attitude.

They're doing it because they feel it speaks to their audience more - and to the audience they want to appeal to.

Very interesting I thought - imagine if one of our channels went through such a radical change. The trouble is, three of them are so limited by their names and they can't change! - like the SABC channels. If SABC3 were to go through a chang, it would always have to keep its same name.

Here's an interesting statement by ABC about why they've changed, followed by a video that shows what they're going for:

This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.

The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.
 

Only TVSA members can reply to this thread. Click here to login or register.


LATEST ARTICLES

Two former Miss South Africa's in Duma Ndlovu's Queen Modjadji

It scares us. Schmodels in a historical drama - how "method" will they be? But okay, let's not be judgy and see.

Elif 5 Teasers - May 2024

Melek's had enough of Figen's insults. Is she honest about it? Yes! When you need to fight you must fight.

Chrysalis 2 Teasers - May 2024

Nalan shoots her magazine cover and her style has completely changed.

New on TV today: Thursday 18 April 2024

More Plaasjapies pitch up on kykNET and BBC Earth travels Ancient Egypt by Train.

17 shows with Mzansi in the title - name them!

So you consider yourself a big stuff TV buff? Let's see. Take the test.

House of Zwide 3 Teasers - May 2024

Are they a throuple? No. Soka and Ona and Mampho are all in it together but not in that way.

New on TV today: Wednesday 17 April

Feud: Capote vs. The Swans drops on Disney+ and Travel Channel dives into Spooked Scotland.

Top Shows on TV: March 2024

Ka-ching! The biggest winner in Skeem Saam's move to 19h30: Sibongile & The Dlaminis which takes DStv's No.1 spot by a whopping margin.

New on TV today: Tuesday 16 April

The only new show tonight is the return of Car S.O.S. on National Geographic.

Renewed! My Brother's Keeper lands 260-episode Season 2

It began with a cautious 130-eps order and now it's been signed for a year.

LATEST SITE ACTIVITY


More activity at TVSA Central



LATEST SOAPIE TEASERS



LATEST SOAPIE TEASERS





×
×

You browser doesn't have Flash, Silverlight, Gears, BrowserPlus or HTML5 support.