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5 Reasons Celebrity - Endorsed Products Sell

Written by TVSA Team from the blog 5 Reasons on 18 Jul 2007
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1. Celebrities create headlines, are watched, & often imitated. What they wear becomes the latest trend, their lingo becomes the coolest jargon.

2. They give a product/service personality, life and relevance.

3. A beautiful actress would be a natural choice to promote skin products, for example, as we (public) generally associate tv stars with flawlessness & glamour. (not wena,Chomee)

4. People will like a product more if a "cool" person is promoting it. Has-been celebs (think Mercy Phakela) will NOT generate sales & popularity of a brand.

5. If a brand lacks in distinction, a current face could be used to uplift it. ( Felicia, not another eyewear comeback,please)

SOME MZANSI AMBASSADORS OF PRODUCTS:

Hair: Nicky Greenwall sporting unusually thick Pantene hair.
*Sonia Sedibe with plum extensions in Soft Sheen Carson.
*Remember Tshepo Mabona on Caivil ads?
Skin & Beauty: Channel O's Nzinga Qunta as the fresh-faced Garnier girl (and no, ill never buy that damn-expensive spot controller)
Fashion & Jewellery:
Bouga-luv with his average Reebok sneakers
*DJ Fresh endorses K-Swiss
*Noni Gasa was signed by TAG Heuer (am still jealous)
Stoan Seete still with Carducci? (hope so)

OTHERS:
*Noeleen reminds us to "switch off our geysers" in Eskom ads
*That beautiful Trevor is now THEE Trevor of SARS (he makes me wanna pay my taxes NOW!)
*Michelle Botes & Keketso Semoko's Isidingo turned out to be doing Clientele Life & Hollard Direct ads
*Jeannie D promotes Dairy Belle (was that a good idea?) 
*Zola7 assures u he "believes in u 'coz ungenz'umehluko" for Cell C,(eish,those annoying cartoon drawings swirling around him!)
*Sello Maake did some weird pill ad or whatever back in his hey-day...(double yawn)

Do YOU buy a product just 'cos a celebrity says its the greatest? Thethani!




65 Comments

Xhosa Chick
27 Jul 2007 02:37

@ Khanya: I wonder if her own hair isnt suffering from all those permanent braids

Toxic
27 Jul 2007 02:53

he wena XC, kutheni u buza nge MadHouse and then ignore comments on the show?

Xhosa Chick
27 Jul 2007 03:07

Isnt it over now?

Toxic
27 Jul 2007 03:20

I read someone on the site comment on the presenter's lack of style, and ill-fitting clothes,and I wanted to check that out 

and the verdict?

Xhosa Chick
26 Sep 2007 01:30

Verdict: ill-fitting indeed!

edgards
26 Sep 2007 02:04

 Take us seriously maybe we also take you serious

yes the star struck pips like us do buy things because of certain cebrities and selected few who got the style.Let us face if Kagiso Lediga had to endorse Clothes i wouldnt buy them bcos..we all know.If Andile,Stoan and Lungsta i would consinder to doing something.as for Zola 7 Brand Please do something about the Quality of the T-shirt and Jeans Maybe and only maybe some of us might consinder looking at them.As for those companies that think that consumers are stupid think again,maybe they shoul consinder Firing or reviewing their contract with their Advertising agencies.One last thing take us seriously maybe we also take you serious.

cocktail
26 Sep 2007 02:09

Well im only going to buy hair products if wena XC uyazi promoter,cas atleast u;ve got real hair not WEAVE,not that i dont use iweave,but u wont use something that we'll damage yo hair.

Xhosa Chick
26 Sep 2007 02:10

Edgars wrote: "...as for Zola 7 Brand, please do something about the quality of the T-shirt and Jeans."
LMAO!

cocktail
26 Sep 2007 02:13

Why XC HAVE U eva bought Zola's Jeans?:-)

Xhosa Chick
26 Sep 2007 02:18

Thanks Cocky. Ive done a Dark n Lovely ad before. Posters, and competition fliers. No one will remember me tho...

Xhosa Chick
26 Sep 2007 02:24

YHUUUU! Cocktail mtshana how can you ask that? Zola jeans??????Ive seen them, and thats where it begins and ends!!!

monchooza
26 Sep 2007 02:52

well mina i had them remeber i once told you ukuthi i had the hamper(amateki, jeans, skipa, kepisi) and they were all made in china, but he promotes proudly south african products when his line is from china

Xhosa Chick
26 Sep 2007 02:56

Kwa kwa kwa kwa. Yeah, I remember u told us that Monchy. And u gave away some of the items ze-hamper, ne?

Did he hook u up with airtime as well?

Toxic
26 Sep 2007 03:02

and the posters? do people really buy those starter packs to receive free ringtones from zola???

Cande
26 Sep 2007 03:02

Wew. XC

Xhosa Chick
26 Sep 2007 03:15

Tox: My neighbour's 6 year old has it. I catch a lift with them in the mornings, and the boy pumps that cd every single day! I know all the tracks off by heart now. (do I have a choice?)

Kwa kwa kwa, there's this other scathamiya track on the cd, which is the funniest thing Ive ever heard after Derrick Ndzimande's casettes

Xhosa Chick
26 Sep 2007 03:17

Wena Cande I called u, and u made me listen to Akon. And for that I didnt leave a message!

Toxic
26 Sep 2007 03:20

6 year old? Figures!!!!!!!! The latest Cell C ad just turns me from from porting to them.....that loud woman in a taxi would make me turn back and get a refund. The Zola next to his BMW didn't appeal to me much either!!

I want to know why the chose Zola as brand ambassador though???

presha
26 Sep 2007 03:22

scathamiya track Mzolisto? hebana!

Xhosa Chick
26 Sep 2007 03:29

Presha: It goes something like this - "Kuthiwa, lomtana wasulelwa ngunina. Akazang' abesocantsini...blah blah blah"  (whistling sound effects in the background)

The song that plays in the Cell C advert, (I believe in you coz ungenz' umehluko) there's the full version in the cd with a part ethi : " 25 years no birthday party" in that raspy voice kaZola

cocktail
26 Sep 2007 03:34

@XC Yho hayi tshomam uyamthanda uZola unayo necd yeCell C!!!!!!!Amen ndincamile ke ngoku,phofu its okey wena Mtshana nam,nam ndiyamthanda uSbu.!!!!!!!

Xhosa Chick
26 Sep 2007 03:37

Hayi, IM not the one with the cd. Its my neighbour's son, and he plays it in the car every morning on the way to work

Foxy gal
26 Sep 2007 03:38

Hawu Cocky awumameli!!!! lol

presha
26 Sep 2007 03:44

" 25 years no birthday party" in that raspy voice kaZola
lol @ mzolisto....with his raspy voice hihihi

cocktail
26 Sep 2007 03:50

excuses excuses XC,I SAID its okey!!!!!ok ke sihlobo wena une crush kubani xa ingengo Zola no Siyabonga Ngwekazi,nawe Foxy tell me cas mna the whole world knows im dying ngoSbu.!!!!!!!!1

Xhosa Chick
26 Sep 2007 03:55

Hey wena Cocktail, since when do I have the hots for Mzolisto? nkos'yam!
You're right about "the other brother" you mentioned though!

presha
26 Sep 2007 04:10

Doctor Khumalo ambassador of STATUS deoderant. 
Was he the ambassador of Chappies bubblegum before?

Annonymous
26 Sep 2007 04:13

Nice one XC, I feel so bad that I only saw this blog now.  I just have to comment on the Pep ka Queen, nna I wudn't even purchase anything there even if Vin Diesel did their advertsing!!!

Toxic
26 Sep 2007 04:18

Ukabelo with those sneakers? Fresh and the KSwiss brand? Do people really buy products cause celebs endorse them? I most certainly don't!!

cocktail
26 Sep 2007 04:22

Me too wena toxy,any way galfriend as u can c today im like clicking on the pc 4 too long cas my bas as nie hier nie,ek weet nie vir hou lang!!!!!!!!!!!!

Annonymous
26 Sep 2007 04:23

I don't buy products becoz celebs use them, becoz I know that it's just a marketing strategy that the marketers use & it does not mean that the celeb uses the product in real life and the product may not work for u.

cocktail
26 Sep 2007 04:26

HAYI Annony whats wrong ngoPep some of us do go to that store to buy airtime.

Toodecent
26 Sep 2007 04:33

Eish guys talking about this....I want the Zola T shirt with guns which reads...Drop your guns....and something something nka e kereya kae? i checked edgars in PTA town and Centurion ga eyo even tried Markhams.

Floh
26 Sep 2007 04:33


So do you buy KFC because it's advertised by Fistos ( Sizwe), cause he's the household name these days?

Did you buy Polka internet because of Brenda Ngxoli and her seriousness?

Who cares how many dishes can sulnight wash, do we really need that agazalion uglies to teach about sunlight?

I don't think that schlebs have influence in some Ads, its only the need that drives the individual to buy the product.


And with the beauty products, they only choose those beautiful schlebs with no spots to advertise their products.

e.g I think if OXY works wonders it can change Pelo's ( Munyango) face, why don't they choose him to show us the effectiveness of OXY.

@ Xhosa Chick, I saw Sonia's hair before putting on the Plum extensions, but it lasted for a week if not 2, and yes they few but not bad cause uyafasa naye uphonjwana umntwana bantu.

Annonymous
26 Sep 2007 04:34

Oh.........sori Cocky, I only remembered now that their airtime is the only cheap thing in the store that's the same quality as other stores, I don't even trust their cell phones and I know that's a bit blonde of me but bathong Pep is Pep PERIOD!!!!

Xhosa Chick
26 Sep 2007 04:37

Okusalayo Pep makes a lot of money, guys. I mean, which city and dorpie doesnt have a Pep store?

Foxy gal
26 Sep 2007 04:40

@ Floh - is Fistos real name Sizwe , Sizwe who???

Annonymous
26 Sep 2007 04:41

@ Floh, I don't buy KFC becoz of Sizwe, I just buy it coz it's tradition at my home, no matter how hard I try to steer my family in the direction of other tastier & not to mention healthier resturants, they still love their KFC.

"e.g I think if OXY works wonders it can change Pelo's ( Munyango) face, why don't they choose him to show us the effectiveness of OXY"  LMAO at this comment, Pelo is what we use to call at school "crocodile skin"

cocktail
26 Sep 2007 04:42

Yho if they also made those Zola t shirt 4 ladies with his face, eating umcinga then i wld definetly have one i like that pic he looks................BAD!!!!!

Foxy gal
26 Sep 2007 04:42

Uqin'sile XC u'll get 3 or even 4 Pep store in a small dorpie!!!!!

Xhosa Chick
26 Sep 2007 04:43

No, Floh, I buy KFC coz its greasy chicken, which is always good. But uFistos uyachaza, shame naye.

 Floh wrote: " with beauty products, they only choose beautiful schlebs with no spots to advertise their products. "

Not really. They airbrush like, every photo. Kate Moss does the Rimmel makeup ads, but she's got spots. But ofcourse, good skin IS a bonus

cocktail
26 Sep 2007 04:44

PHAMBILI NGO PEP PHAMBILI!!!!!!!!!!!!

Foxy gal
26 Sep 2007 04:46

@ TDC - Yoh yoh yoh even @ Markham hhayi uyasifuna ndoda neh!!? Pity I can't help u, have no clue!!!!

Xhosa Chick
26 Sep 2007 04:48

Cocktail wrote: (the image of Zola) " eating umcinga "
Hayi, mtshana, how does one EAT umcinga ngoku? lol

Floh
26 Sep 2007 04:48



Hhay' Monchoooooooooza, made in CHINA, u Zola is my brother, but anyway ke ne Woolworths is rocking them made in china and expensive.

cocktail
26 Sep 2007 04:51

Hayi maan XC HAVING umcinga emlonyeni isticks so matches why i u making it difficult *sob*

Floh
26 Sep 2007 04:53

@FoxyGirl........Fistos is the one who plays DJ Ngwazi ko Rythm City

myname
26 Sep 2007 04:57

And phambili ngo KFC bethuna i luv la mafutha mna. Go 2 hell NANDOS. Okey "Thabo its getting late" by Lucas Radebes mother

Xhosa Chick
26 Sep 2007 05:04

I can just picture your face Cocktail while ur saying that yazi. 
:)
Myname: Yho, iNandos iyabetha! Lemon & Herb. Yummy!
Speaking of Nandos, there's a chick ondifunanyo at the Nandos here in Long Str. Whoooo, ndizomthini ke mna?!

Preshiii
26 Sep 2007 05:09

LMAO @ Qheng-Hi.....Kelly Khumalo about condoms "Lezi yezamatshitshi"....Hayi kusiwe e TVSA...hi hi hi

Foxy gal
26 Sep 2007 05:10

@ XC answer this 1q: Uyamfuna yini wena??? (kazi uzomenzani uma umfuna lol)

Floh
26 Sep 2007 05:18


<<<<<<<<PHAMBILI NGO PEP PHAMBILI!!!!!!!!!!!!>>>>>> I remember when I was a child my Aunt use to buy us Christmas dresses ko Pep and she will remove the Label cz she knew we won't wear them.

cocktail
26 Sep 2007 05:25

@ XC I hope its not a bad picture tshomam torho!!!!!!!!!!

Floh
26 Sep 2007 05:33

@ XC>>>>>>> mutshele ukuba nawe uyamfuna. hi hi hi

Xhosa Chick
26 Sep 2007 05:34

Foxygal: who? the chick at Nandos?
NOOOO.What the! Im straighter than a ruler.Yho. Come on now!

myname
26 Sep 2007 05:36

@XC Did u say CHICK sana, is she a lesbian? And wena do u want 2 b. By the way its okey 2 try ha ha ha ha IMAGINE

Xhosa Chick
26 Sep 2007 05:42

Yeah, she is a chick. Not interested. I dont bat for that team, shem

cocktail
26 Sep 2007 05:46

Tshotsho u made 100 replies congra!!!!!!!!
And why some of the replies says the 27th

myname
26 Sep 2007 05:52

I remember 1 lesbian from school asked mi 2 b her partner & i was like HELL NO GIL & she asked y. I told her I LUV MEN

Xhosa Chick
26 Sep 2007 05:59

Cocktails wrote: " u made 100 replies, congra!"
90 of them were posted by me nje. (sob). As Bouga should say, "no one here likes me."

Annonymous
26 Sep 2007 06:06

90 of them were posted by me nje. (sob). As Bouga should say, "no one here likes me." Cummon XC, u also reply the most on every blog vele, be happy the response is great!!!

Foxy gal
26 Sep 2007 06:12

@ XC <<What the! Im straighter than a ruler.Yho. Come on now!>> then why  wudn't u know what to say 2 her??!! if it No then tell her exactly that NOOO unless usazocabanga ukuthi uyamkhipha noma uyamfaka!!! LOL

edgards
26 Sep 2007 06:32

whaaaaaaaaat is this thing ?,"LMAO, LOL and wink" Can anyone please tell me

Username
26 Sep 2007 06:45

LMAO- Laugh my ass off
LOL-Laugh out loud

Xhosa Chick
27 Sep 2007 01:48

Hayi bo Edgars!
Morning ya'll


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