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isiBaya doubles the viewership of iNkaba

Written by TVSA Team from the blog News on 19 Apr 2013
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Mzansi Magic's new telenovela isiBaya premiered on the channel at the end of March and has already inspired an explosion of chatter in TVSA's isiBaya section.

Does the buzz surrounding it reflect that it's more popular than its predecessor iNkaba? The viewership figures indicate: most definitely - yes.

Within three weeks the average viewership was double the average viewership for the last week of iNkaba.

The premiere episode of isiBaya was watched by an average of 104, 628 more viewers than the finale of iNkaba. isiBaya went on to attract an average of 215, 213 viewers in its first week and 352 132 by it's third week.

In contrast, iNkaba wrapped the series with an average of 142, 488 viewers in its final week - less than half of isiBaya's by it's third week.

To get an overview of the viewership of both shows, here's a look at the figures as provided by SAARF:

Important to note as you browse ...

The figures reflect South African audiences i.e. they don't include DStv viewers from other countries.
They reflect the National Universe and are calculated in the same way as the weekly Primetime TV Viewing Figures.
They represent the standard currency of adults (15+).
They don't include repeats of the shows. They reflect the average number of viewers who watched the 20h30 Primetime broadcast each evening.
The figures reflect the final two weeks of iNkaba and the first three weeks of isiBaya - up until the latest date available.

iNkaba

Date	Average number of viewers
Monday, 4 March 2013	124, 733
Tuesday, 5 March 2013	99, 704
Wednesday, 6 March 2013	132, 697
Thursday, 7 March 2013	283, 753
Monday, 11 March 2013	200, 321
Tuesday, 12 March 2013	44, 209
Wednesday, 13 March 2013	143, 206
Thursday, 14 March 2013 (Series finale)	184, 651

isiBaya

Date	Average number of viewers
Monday, 18 March 2013 (Series premiere)	289, 279
Tuesday, 19 March 2013	281, 247
Wednesday, 20 March 2013	377, 883
Thursday, 21 March	287, 582
Monday, 25 March 2013	379,085
Tuesday, 26 March 2013	379, 420
Wednesday, 27 March 2013	365, 524
Thursday, 28 March 2013	202, 300
Monday, 1 April 2013	385, 079
Tuesday, 2 April 2013	458, 510
Wednesday, 3 April 2013	247,630
Thursday, 4 April 2013	319,154
Monday, 8 April 2013	392, 602
Tuesday, 9 April 2013	404, 004
Wednesday, 10 April 2013	364 506
Thursday, 11 April 2013	390 205

19 Comments

MissZaraBaby
19 Apr 2013 05:21

I dont have dstv but it sounds like a must watch!

Boni11
19 Apr 2013 08:06

@MissZaraBaby it definitely is!

Muhle10
19 Apr 2013 08:54

the script so far has kept us glued to our tv sets. their setup is unique and they hv strong characters, the women are beautiful even without make up and weaves.

tizoz
19 Apr 2013 09:06

awesome figures

Plastic
19 Apr 2013 09:20

I enjoyed Inkaba and I'm enjoying Isibaya. Thank you Mnet

Onna
19 Apr 2013 10:36

I just love isibaya, n the way Mpiyakhe and Ndlovu interact. IsiZulu esiphuma laphaya! N then they killed Mpiyakhe:'(! early so kodwa? Not fair at all. I also love the chemistry Thandeka n Sbu have, its like they r not acting bayathandana for real. So cute! !

manoza
19 Apr 2013 11:34

I also enjoy the watching isibaya. Now that it has more viewership, can we have its Teasers please.

Carebear
19 Apr 2013 14:08

Wow i so luv isibaya n my family doesnt lyk it, i always miss de morning classes jst to see de repeat

titidi
19 Apr 2013 16:08

Ndiyasithanda shame isibaya, Umhlonishwa madoda wakhawuleza wasishiya kusasekuseni. kodwa ngeke ndiyeke ukusibukela, ndisithandile , sinomtsalane nomdandla siphela ungekaneli kukusibukela.

Intle into abayenzayo, iyancomeka. Nxa kukuhle kuyanconywa

Revorushin
19 Apr 2013 19:54

It will be super awesome if TVSA can add a ratings post like the prime time one but just for pay tv.

shanydoodle
19 Apr 2013 20:25

So many people have told me about Isibaya and how amazing it is. unfortunately for me i 0nly have dstv at my house in my hometown and n0t at my place here in cpt. i feel like by the time i finaly get to watch isibaya i wouldn't understand a thing. greatness deserve praise, so big up to those people supporting brilliance by tuning in m0ndays-thursdays. Scandal! actress Masasa Mbangeni regularly tweets about isibaya and its greatness...

Mimibob
19 Apr 2013 21:10

@Manoza, Isibaya has teasers dear. Go to Teasers, then Soapies, press Soapies again.. If you look at the list on the right after selecting Soapies the first time u won't find it. Hope I make sense..

Mimibob
19 Apr 2013 21:10

@Manoza, Isibaya has teasers dear. Go to Teasers, then Soapies, press Soapies again.. If you look at the list on the right after selecting Soapies the first time u won't find it. Hope I make sense..

lejazz
21 Apr 2013 14:25

Blacks do have Dstv but their boquets do not have those channels where iSibaya and others are broadcast. Most black people got Dstv for a clear picture on FTA i.e free to air channels.

There is something that iSibaya is doing well hence their ratings are good.

TVSA Team
21 Apr 2013 14:40

Hey everyone - a headsup that we have the isiBaya teasers but as Mimibob explained they've been difficult to find. We've just added them to the Soapies menu so that you can find them in two clicks.

Go to the "Soapies" tab in the TVSA main menu and you'll see a drop down menu pops up. Click isiBaya and you'll get to the teasers.

Here's a direct link to them too: isiBaya teasers.

zvee
22 Apr 2013 14:00

My 6 yr old dota daznt go to bed until 21h00... she is so into this show

Vesa
22 Apr 2013 14:28

Lol @zvee!

This is impressive! I started watching from first week of April, and got hooked! I even got all my family members hooked.

poshspice
22 Apr 2013 14:31

Black people got DSTV but watch Africa Magic Nollywood ....allllll day long!

Vesa
22 Apr 2013 14:31

It will be super awesome if TVSA can add a ratings post like the prime time one but just for pay tv.

That would be awesome, but I know they will be less than 500 000. Even a popular show like Idols can't get upto a million viewers hle.

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