Prince Lorenzo Borghese is a member of an Italian noble family, a cosmetics entrepreneur, and the featured bachelor on the 9th season of ABC's The Bachelor reality competition television show.
Borghese is the grandson of cosmetics creator Princess Marcella Borghese. Born Marcella Fazi, she became part of the Roman noble family when she married Prince Paolo Borghese, the Duke of Bomarzo, in 1937.
The family had used custom-made cosmetics, made mostly from fruits and other natural ingredients, for generations.
In 1956, Princess Marcella - who had taken to making her own lipsticks that colour-coordinated with her wardrobe - traveled to the United States and teamed with Revlon to start Princess Marcella Borghese Inc., a wholly owned subsidiary of Revlon Inc.
Revlon sold the company, which produces upscale skin and cosmetics products that are sold in some of the world's most exclusive department stores, to Saudi investors in 1991.
Billing himself as following in his family's tradition of "offering their cosmetics to the world," Borghese created Royal Treatment, a "prestigious line of all-natural, human-grade, gentle and effective bath and body pet products".
Prince Lorenzo is also a managing partner with his father, Prince Francesco, in LB2, LLC, a private label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.
In addition, Prince Lorenzo is executive vice president of Multimedia Exposure, Inc., a family-owned business that acts as an agency for various products for television shopping channels in the U.S. and Europe.