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Isidingo ups its ante, hits 2 million mark

Written by makisto from the blog Frankly Speaking on 26 Jul 2012
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Popular SABC3 soapie Isidingo has, for the very first in its 14-year OnTV! history, hit a 2 million mark in AR figures. Congratulations to the cast and crew. We are hoping the good work will continue unabated. 

Franks Xavier

TV critics, prestigious awards judges, TVSA bloggers and many other Isidingo viewers have over the years, insisted Isidingo is the best soapie on South African TV by far and large. However, defensive avid viewers of other shows disagreed pointing out that the show wasn’t attracting a significant number of viewers. 

Bianca

Fast forward to 26 July 2012, latest viewership figures are out and show that the show now has 2 037 000 viewers, making it the most watched show on the channel.

In the period preceding to the New Isidingo family on the horizon in 2011, the show was only attracting a respectable 900 000 viewers despite its gripping and true to life story lines. Whether the redundant feud between Barker Haines and Cherel de Villiers-Haines-Kumar-Le-Roux-Holmes could be attributed to low figures, it isn’t clear. However, since the introduction of the abrasive and cunning Sibekos on the show, the soapie increased its viewership to 1.3 million until it held a steady figure of just over 1.5 million. 

Jefferson Sibeko

It appears the show is now taking things to another level and the recent storyline of the mighty and stinking rich Sibekos going after Bianca and Ma-Agnes is really resonating so well with viewers. Prior to that, I was tempted to write an opinion piece telling Isidingo exactly where to get off with regards to the so called war between Cherel and Barker. I never got the time to do so and if they ever bore us with it again, I shall be doing so, unless otherwise. 

Mrs Katlego Sibeko

Since this is breaking news, Isidingo hasn’t said anything as yet and I am hoping magazines will be interviewing the show’s producers about this remarkable milestone which is really overdue. If not, the magazines can join Nonhle Thema at a corner somewhere over there and I shall personally get a comment from the show about this achievement. 

broken links

Early last year, SABC3 was ready to banish Isidingo to a graveyard 18:00 timeslot until I wrote an Open Letter to SABC 3: Soapie Blunders putting facts to them and threatening a picketing at the studios where Isidingo is being filmed. In the letter, I demanded the show be aired at 19:30. TVSA bloggers also came out and reiterated their disgust against the decision. Six months later, the channel announced it was permanently moving the show to 19:30 time slot as per our demand. A few days after the announcement, the show held a mini celebratory party somewhere in Joburg, didn’t invite us, despite the move being prompted by my open letter as reliable sources informed me the letter was discussed in a high level meeting at Henley Studios. 

Ma Agnes

Despite the show being aired at 19:30, it failed to increase its ARs dramatically. However, 13 months since the introduction of top class actors and a stinking rich family to the show, the dividends are now starting to show as the 2 million mark is proof enough viewers are really rewarding the show for its hard work which we see in its storylines. TVSA blogger Tzhavile couldn’t contain himself upon realising Isidingo is now reaching a major milestone. “wow. isidingo finally hit the 2 million mark” he commented on the Week 28: 9 - 15 July ARs. Wesbuw shed more light on the matter. “@TZHAVILLE they are back and their move has been gud. Very good storylines also,” he commented.

Last month, the show suffered a major blow as its studios burnt down and reportedly had to be accommodated in Generations and Muvhango studios. However, this hasn’t stopped viewers from watching their most favourite soapie. In fact, the show received more viewers. 

Sechaba girlfriend

The 2 million mark further means the show has now set the bar very high and it will need to maintain it accordingly. Knowing Isidingo, I trust they will do as such. This also further means the channel can now see more revenue in advertising moolah.

I personally would like to congratulate Isidingo and we wish it will not rest on its laurels. Well done Isidingo. We are always by your side, provided you unapologetically dish out best story lines ever seen on SA television.



17 Comments

makisto
26 Jul 2012 15:58

wesbuw
26 Jul 2012 16:01

Team #ISIDINGO 
@MAKISTO im a he... LETS ROCK ISIDINGO

BigMama
26 Jul 2012 16:08

Team #Isidingo fosho, how l love Lerato.... Keep up the good work.

MsKim
26 Jul 2012 16:16

there's no way maAgnes cld be 39... 

weldone guys keep it up.

makisto
26 Jul 2012 16:20

My apologies Wesbuw, I just updated now now. Yes, This milestone is long overdue yazi guys. lol @MsKim

Vesa
26 Jul 2012 16:48

Yay! I'm happy for them....it's been long overdue

sibablwe
26 Jul 2012 17:55

Congrats to the team 'isidingo'

lejazz
26 Jul 2012 18:28

Definitely the introduction of Sibeko family worked. Before them the soapie had this white tendency to me hence I couldn't watch. The storyline of surrogacy also pulled in a lot of people from the wilderness oh how can I forget Charlie and Suzie. 2millions souls watching one programme on SABC3 calls for a huge party but the team of writers must not rest on their laureals cause of this achievement.

VCTRA MLK
26 Jul 2012 22:10

congrats isidingo, i just started watching the show only 2mnths ago. big-up isidingo.

Aphrodisiac
27 Jul 2012 01:22

Two million was inevitable. People always come back to their senses at the end. Who in their right faculty chooses not to watch Isi? Here's to another 2 million more viewers by this time next year. I read that Isidingo will become a mini series with a new storyline shot on location for only about a month while they rebuild their sets. I can't wait to see what they've cooked up for us. Trust Isidingo to always think out of the box. #TeamIsidingo

Njoy
27 Jul 2012 08:13

I'm happy for the achievement but what I do not understand is who conducts these surveys and how. @maki, they should have invited you there neh and gave you credit of some sort. Maybe you must write another letter declaring all your thoughts patented from now on.

Minah
27 Jul 2012 08:46

Congrats Isidingo you are doing an excellent job and going forward Slu must have a girlfriend and Lincol must date Lerato

Sedy
27 Jul 2012 11:16

Isidingo - The Best Soapie I just felt it was never marketed properly. Your Work is finally paying off.Well done and Keep it up.

Nondu Hadz
27 Jul 2012 12:25

hehehe what about Generations??

myname
27 Jul 2012 12:44

i just wannna say i love Frank's body....esp his a** in those jeans. 

Congra to Isidee!!!!

shanydoodle
29 Jul 2012 07:17

Have to say that I use to be a big Isidingo supporter but not in this new timeslot. I use to watch everyday (hate 7delaan) and would watch Rhythm City omnibus. But since Isidingo moves I would watch it when Scandal had adds... I was always interested in finding out what was going on. Isidingo truly is a good soap and I love the Sibeko thing they brought to the table. Knowing its the 1st time in 14 years that they hit that mark! Wow I never knew that. I'm pulling more to etv Soapies but I believe in giving credit where its due. Congratulation to every single person who works on the show and to all Isidingo fans. I can't stress how happy and overjoyed I am for you all but I'm a loyal viewer to another soapie. I hope Isidingo climes more and more because they do have gripping storylines and I can't wait for the new Isidingo cause in an interview Kgomotsho Cristopher said there was gonna be a bit of a change in storyline and some location stuff! Congratulations Isidingo :)

The General
30 Jul 2012 13:04

And to think Isidingo was voted Best Soapie and runner-up to Best TV Show of 2011 last year in The General TV Awards. Congrats!


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