SOUTH AFRICA'S TV WEBSITE
SIGN IN SEARCH MENU
SOUTH AFRICA'S TV WEBSITE


Primetime TV Viewing Figures
TVSA TAMS coverage - airing since 2006

Days of Our Dives: SABC3's 17h00 viewership nosedives by 40%

Written by TVSA Team from the blog Primetime TV Viewing Figures on 15 Sep 2016
Favourite this post



Days of Our Lives was ripped away from viewers at the end of July, the dust settled in August and the true impact of the move can now be assessed.
 
According to the latest TAMS ratings, viewership in the 17h00 timeslot on SABC3 has plummeted by a whopping 40%.
 
Viewers have spoken out against the SABC's dictatorial treatment of their viewing preferences and they've used their remotes to do it by leaving en masse.
 
In July Days of Our Lives recorded its highest episode on 12 July, attracting 1,078,101 viewers. In August, the same timeslot, which now airs Afternoon Express, recorded its highest episode on 9 August, attracting 641,388 viewers.
 
This is a difference of 436,713 viewers, which equates to exactly 40.51%.
 
The fault here doesn't lie with Afternoon Express because the show can't be expected to make up the numbers of a soapie that had such a loyal and long time following. The problem lies in the reckless treatment of the timeslot without any consideration or consultation with viewers as to what they want to see at 17h00.
 
All of this undermines local content. The changes have forced many viewers into a situation where they feel angry towards local content because it's been forced on them instead of being integrated with synergy and appreciation of their wishes. It's the worst way to promote local content.
 
A 40% decrease in viewership could have a dramatic impact on the SABC's already crippled bottom line, particularly because it's a daily timeslot which generates daily earnings.
 
For the full TAMS for this month, click here: Top shows on TV: August 2016
 

Shows in this post: Days of Our Lives, Afternoon Express



4 Comments

max85
15 Sep 2016 13:39

They have to bring Days back to 16:00 to make viewers happy because these local content is not pulling in numbers .

deziclesthagawd
16 Sep 2016 11:04

I am proud to say that I am one of the 40%. Hlaudi doesn't respect his viewers. We will teach him respect. He must bring Days back.

K. Chill
16 Sep 2016 13:45

This local content is shiit. Hlaudi made a very big mistake.

chomza
21 Sep 2016 08:48

BRING BACK DAYS !!! I mean for them to take it away from us just like that was a wrong move


Only TVSA members can reply to this thread. Click here to login or register.






LATEST ARTICLES

Anupama Teasers - April 2024

Anupama urges Ankush to have a chat with Romil after catching him watching an adult movie.


New on TV today: Friday 29 March 2024

There's music and lights in SuperCulture on Channel O and the film Wallflower airs on Fuse TV.


Game of Lies Teasers - April 2024

Series finale! The rescue attempt gets underway before a final reckoning.


Gqeberha: The Empire 2 Teasers - April 2024

The Mxenge Hotel turns into a whodunnit. A gunshot. Murder. In which room and by who?


The Wife 3 Teasers - April 2024

Naledi’s sex tape sees the spotlight again and catches her in the headlights.


Skerpioen Teasers - April 2024

A torched boat, poison in wine and youthful memories die when Ferda tries to kill Ahmet.


Imlie Teasers - April 2024

Imlie takes Ashu to the hospital when he falls ill, but kidnappers attempt to abduct him.


My Desire Teasers - April 2024

Kaashvi clears her name and reports Pradyumna's bribery attempt to the police.


New on TV today: Thursday 28 March 2024

Season 2 of Dam premieres on M-Net and Grey's Anatomy 20 drops on Disney+.


Hlomla Dandala confirmed to debut as Caesar on Smoke & Mirrors Season 2

The past collides with soon in the latest on Hlomla's whereabouts.

LATEST SITE ACTIVITY


More activity at TVSA Central



LATEST SOAPIE TEASERS



LATEST SOAPIE TEASERS





×
×

You browser doesn't have Flash, Silverlight, Gears, BrowserPlus or HTML5 support.