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Cancelled! Zabalaza loses the battle of 21h00

Written by TVSA Team from the blog News on 31 Aug 2015
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TVSA can confirm that the Mzansi Magic/Wethu soapie Zabalaza has been cancelled and will breathe its last breath in April next year.

No official reason has been given but it's clear that it's because of its struggle in the ratings.

The soapie consistently finds itself at the bottom of the pile on Mzansi Magic when it comes to the numbers. If you follow TVSA's TAMS coverage you'll know that it is always at the bottom of the channel's Top 10s - if it makes it. Most recently it dropped off the list completely.

Over the past two months, its average weekly viewership on Mzansi Magic has ranged between 115 000 and 180 000 viewers, hundreds of thousands less than for its sister soapie isiBaya. 

Its demise opens up the 21h00 timeslot for something new which has the challenge of getting noticed in the increasingly competitive timeslot. It currently faces Muvhango (the #4 show in the country) as well as e.tv's Matatiele and Umlilo, which have garnered themselves a loyal following.

There's no word from Mzansi Magic on what will replace it but whatever it is, it needs to be phresh if it hopes to attract eyeballs.

What's their best move?

We recommend that they stay away from another soapie or telenovela and fill the slot with a different show each night for viewers who don't want to commit to a nightly series.
 

Shows in this post: Zabalaza (2013)

Channels in this post: Mzansi Magic, Mzansi Wethu



4 Comments

max85
31 Aug 2015 19:16

I liked the show although it was so badly written .it was a nice escape from muchango at times .the production company behind zabalaza are the same people behind Gold diggers on etv .could it be that they dropped the ball on zabalaza and neglected the show .I just hope the ratings for gold diggers are better than zabalaza's ,we can't have more local shows being canned because of low ratings .

Zingaphy Zeeeeee
31 Aug 2015 23:42

Myb m too loyal I lav it 2 an extent dat I don't miss any episode.....The actors za zabalaza yhoooo bahle xem andinamona, kwa ndoda kwamfazi bahle qha but then agyn ababi babi ke qha **hayi kabi**

qaqamba
01 Sep 2015 16:20

same here Zii,, even if i feel like sleeping i will wait for Zabalaza i love all the actors,, will miss them,, i thnk just because it clashes with Movhango other people didnt have time to watch it,, but for me i like it,, kEEP UP THE GOOD WORK GUYS, WILL MISS U,, I even folow Matli, on Instagram,, he is cool,,

Zingaphy Zeeeeee
02 Sep 2015 10:58

@QQ wena ke chomi vele uyawathanda la madoda amahle klklklklklk.....


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