Season 7
The 2010 Channel O MVAs took place on Thursday 4 November 2010 in Johannesburg at the Sandton Convention Centre and for the first time in their history were broadcast live, from 21h00.
In total, the 2010 Channel O Music Video Awards are spread across 14 categories – with five nominees in each category, except Most Gifted Video of the Year which features six nominees.
After his high profile in the recent 2010 FIFA World Cup it's no surprise that Somalian-born rapper, K'Naan, is one of the leading nominees this year with three nods.
His video for "T.I.A." earned him a nomination in the Most Gifted Video of the Year category as well as for Most Gifted Hip-Hop Video and Most Gifted Male Video.
The latter category is likely to be hard-fought and alongside K'Naan, it features Nigeria's Wande Coal ("Bumper To Bumper"), Nigeria's Banky W ("Strong Thing"), Botswana's Zeus ("Champagne Music") and South Africa's Black Coffee (with the video for "Juju" featuring Bantwini).
Also notching up three nominations is Nigeria's M.I. whose video with Djinee – "Safe" – has ignited the continent-wide career of the rapper. Alongside Most Gifted Video of the Year, "Safe" sees M.I. in the running for Most Gifted Newcomer and Most Gifted Duo, Group or Featuring.
Watch out too for Djinee, M.I.'s collaborator on the track, who is also a contender for Most Gifted Newcomer with the video "Overkilling".
Other nominees in this closely-watched category – designed to honour Africa's emerging talent – are Mozambique's Gabriela with "Mina Nawena", and two new South African talents: Octave Couplet and Hydro with "Do Ur Thang" and L-Tido and T-P's "Calling".
Mozambique features strongly in this year's nominees list with Gabriela and Dama Do Bling ("Casar Com Outra" is up for Most Gifted Southern Video) among the nominees.
Their compatriot Lizha James represents Africa's gifted female artists in the Most Gifted Video of the Year nominees list and her song with Loyiso – "Vou Te Atacar" – also earned the Mozambican a nomination for Most Gifted Female Video.
Most Gifted Female Video additionally has Nigeria's Kenny Saint Brown featuring the late Da Grin ("Turn Me Around"), Nigeria's Mo'Cheddah featuring Othello ("If You Want Me"), South Africa's Thembi Seete ("Free") and Tanzania's Witness ("Attention Please"). Ghana's D-Black and Kwaku-T are another leading contender with their video "Breathe".
It's up for Most Gifted Video of the Year and Most Gifted Hip Hop Video. Samini also represents the West African country in the category Most Gifted Ragga Dancehall Video with the video "Sweet Mistake" whilst Ghana's Jon Germain is in the running for a Most Gifted R&B Channel O Music Video Award with the video "In My Head".
Another nominee for Most Gifted R&B is Anselmo Ralph whose "Domesticado" flies the flag for Angola along with Big Nelo whose "Hoje E Surra" is up for Most Gifted Dance Video.
The Angolan will have a strong contest on his hands in the latter category: also up for this coveted award are four South African videos – DJ Cleo's "Mzimba Shaker", Liquideep's "Fairytale", DJ Vetkuk vs. Mahoota and Professor's "Bayete" and Big Nuz featuring DJ Tira with "Umlilo".
The video for "Umlilo" has turned the popular Durban Kwaito outfit into leading nominees at the 2010 Channel O Music Video Awards by also earning nominations in Most Gifted Kwaito and Most Gifted Southern Video as well.
Alongside these nominees, there are plenty of others who have earned multiple nods including Kenya's Nameless also whose collaboration with Hadiba "Sunshine" is up for Most Gifted Afro Pop and Most Gifted East Video.
The 2010 Channel O Music Video Awards are set to take place on Thursday 4 November at the Sandton Convention Centre.
2010 Winners
Most Gifted Male Video
Wande Coal for Bumper To Bumper (West Nigeria)
Banky W for Strong Thing (West Nigeria)
Zeus for Champagne Music (SADC*)
Black Cofee/Zakes Bantwini for Juju (South Africa)
K'Naan for T.I.A. (Somalia)
Most Gifted Female Video
Witness for Attention Please (East Kenya)
Kenny Saint Brown feat. Da Grin for Turn Me Around (West Nigeria)
Mo'Cheddah feat. Othello for If You Want Me (West Nigeria)
Thembi Seete for Free (South Africa)
Lizha James feat. Loyiso for Vou Te Atacar (SADC)
Most Gifted Newcomer
Octave Couplet feat. Hydro for Do Ur Thing (South Africa)
Djinee for Overkilling (West Nigeria)
L-Tido feat. T-P for Calling (South Africa)
Gabriela Mina for Nawena (SADC)
M.I. feat. Djinee for Safe (West Nigeria) (SMS code: 5C)
Most Gifted Duo, Group or Featuring
M.I. feat. Djinee for Safe (West Nigeria)
Tumi feat. Bricks & Tracy Lee/TR for Bambezela (South Africa)
Obita feat. Loyiso for Everybody Dance (East Africa)
P Square feat. J-Martins for E No Easy (West Nigeria)
Deep Level for We Run This City (South Africa)
Most Gifted Dance Video
DJ Cleo for Mzimba Shaker (South Africa)
Big Nelo for Hoje E Surra (SADC)
Big Nuz feat. DJ Tira for Umlilo (South Africa)
DJ Vetkuk vs Mahoota/Professor for Bayete (South Africa)
Liquideep for Fairytale (South Africa)
Most Gifted Ragga Dancehall Video
General Pype feat. Naeto C, Sasha, Da Grin & GT for Champion (Remix) (West Nigeria)
Samini for Sweet Mistake (West Ghana)
Buffalo Souljah for Too Many of Me (SADC/Zimbabwe)
Wyre for Uprising (Kenya)
Kwela Tebza feat. Various Artists for Better Day (Remix) (South Africa)
Most Gifted Afro Pop
D'Banj for Fall In Love (Nigeria)
Ntando for Ngiyosebenza (South Africa)
Nameless and Habida for Sunshine (Kenya)
Anogiri for Oyibo (West Nigeria)
Jozi for Party Time (South Africa)
Most Gifted RnB
Jon Germain for In My Head (West Ghana)
Tolumide for My Love (West Nigeria)
Gelly for Mzuri (East)
Urban Reign for Addicted (South Africa)
Anselmo Ralph for Domesticado (SADC)
Most Gifted Kwaito
Gazza for Shukusha (SADC)
Big Nuz/Dj Tira for Umlili (South Africa)
Fishman feat. Gal Level for Let's Hook Up (SADC)
Mzambiya feat. Howza for Badala (South Africa)
TKZee for Sdudla (South Africa)
Most Gifted Hip Hop Video
K'Naan for T.I.A. (East Somalia)
J.R feat. Hip Hop Panysula for Show Dem (Make The Circle Bigger) (South Africa)
D-Black & Kwaku-T for Breathe (West Ghana)
Naeto C for Ako Mi Poju (West Nigeria)
Teargas for Go Away (South Africa)
Most Gifted South Video
Buffalo Souljah for for Ezandhla Phezulu (Hands Up) (SADC/Zimbabwe)
Proverb feat. Hip Hop Pantsula for Breadwinner (South Africa)
Dama Do Bling for Casar Com Outra (SADC/Mozambique)
Big Nuz feat. DJ Tira for Umlilo (South Africa)
Pro for Sekele (South Africa)
Most Gifted East Video
Wyre for Uprising (Kenya)
Avril for Mama (East Africa)
Nameless & Habida for Sunshine (East Africa)
Obita/Loyiso for Eerybody Dance (East Africa)
Shaa for Zamu Yangu (East Africa)
Most Gifted West Video
2 Face for Implications (West Nigeria)
Becca/Samini for Fire (Remix) (West Ghana)
Da Grin for Pon Pon Pon (West Nigeria)
J-Town for Guns & Roses (West Ghana)
Sasha feat. Naeto C/Sauce Kid for Making Money (Remix) (West Nigeria)
Most Gifted Video Of The Year
Teargas for Party 101 (South Africa)
D-Black & Kwaku-T for Breathe (West Ghana)
Lizha James feat. Loyiso for Vou Te Atacar (SADC/Mozambique)
M.I. feat. Djinee for Safe (West Africa)
TKZee for Dikakapa (South Africa)
K'Naan for T.I.A. (East Somalia)
* From the countries that fall under the Southern African Development Community. Countries in it: Angola, Botswana, Democratic Republic of the Congo, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Swaziland, Tanzania, Zambia, Zimbabwe, South Africa and Seychelles.