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7de Laan responds to promo controversy

Written by TVSA Team from the blog 7de Laan Teasers on 05 Apr 2013
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[Submitted via press release]

VIR ONMIDDELLIKE VRYSTELLING
05 April 2013, Lonehill, Johannesburg


Dit het onder Danie Odendaal Produksies se aandag gekom dat baie van 7de Laan se lojale kykers ongelukkig is oor ‘n SABC2-promo wat slegs in Engels uitgesaai is. Hierdie promo, wat deur SABC2 vervaardig is, is bedoel as ‘n spesiale blyk van dank aan ons kykers vir hulle ondersteuning tydens die stemming vir die SAFTA-toekennings wat verseker het dat 7de Laan die gesogte toekenning as die gunsteling sepie ontvang het.

Danie Odendaal Produksies verstaan heeltemal hoekom ons Afrikaanse kykers hierdeur ontstel is en ons wil hulle verseker dat 7de Laan steeds ‘n ware Suid-Afrikaanse sepie is en bly. 7de Laan het ‘n wyd uiteenlopende gehoor en tot 43% van ons kykers is nie Afrikaanssprekend nie maar praat Engels, Nguni, Sotho en ander tale. Dit was nooit die bedoeling om enige van ons kykers te ontstel of uit te sluit nie – inteendeel.

Ons gaan beslis in die toekoms seker maak dat groter sensitiwiteit teenoor ons al ons kykers aan die dag gelê word. Elkeen van hulle is regtig belangrik vir ons.
Danie Odendaal Produksies wil weereens baie, baie dankie sê aan al ons kykers vir hulle lojaliteit en dat hulle ons ingestem het as die gewildste sepie in die land. Ons sien uit na nog baie jare saam.

FOR IMMEDIATE RELEASE
05 April 2013, Lonehill, Johannesburg


Danie Odendaal Produksies has become aware that many of 7de Laan’s loyal fans are upset about an SABC2 promo that was only aired in English. The promo, which was produced by SABC 2, was intended as a special thank you to our devoted viewers for their support during the South African Film and Television Awards (SAFTA) voting process, and ensuring that 7de Laan snared the coveted favourite soapie award.

Danie Odendaal Produksies fully understands why the Afrikaans viewers are upset and would like to ensure viewers that 7de Laan remains a truly South African Afrikaans soap. 7de Laan has a very diverse audience and as many as 43% of our viewers are non-Afrikaans speaking, and are made up of English, Nguni, Sotho and Other language fans. There was no intention to upset or exclude any of our fans, in fact quite the opposite.

Going forward, we will endeavour to make a greater effort to ensure our content is more inclusive and sensitive to all our viewers’ needs. Every one of them is important to us.

Again, Danie Odendaal Productions and 7de Laan would like to thank our viewers for their loyalty and for voting us the best soapie in the land. We look forward to many more years together.



12 Comments

CHA CHA CHA
05 Apr 2013 15:48

Please they must grow up. I am Zulu and I am number one fan of 7 de laan. What's a big deal really. We all gonna cry for them to translate in our own language. English is universal.

scooby doo
05 Apr 2013 16:49

They must remember that they are noy the only ones watching 7 de laan, black also watch it. They must get over themselves

The General
05 Apr 2013 19:30

How childish of them!

Anothando2
06 Apr 2013 14:41

Wow, I didn't know that people could be so small minded.

carino
08 Apr 2013 10:41

Shem, they've missed the train.  It doesnt happen anymore that you hold onto something and call it your own just coz it speaks your language. in 2013, bandla. Shem...

Mashymarsh
11 Apr 2013 16:42

And all the venda's will complain that muvhango actors are speaking english.lol "dead for days"

shushu
14 Apr 2013 14:26

What's the big deal really? This is petty.

Malope G
16 Apr 2013 06:30

It looks like they belong to the old south Africa,not this new one...help them please they are lost

jasmina
18 Apr 2013 14:25

dam get me bernards fone number

Stonie
19 Apr 2013 13:15

They just want to feel important, shame. As if they dd not understand what was being said. English is here to stay and Afrikaans is fading fast.Give it 20yrs you'll see.

Bevuya
21 Apr 2013 08:37

I can't believe this,in 2013?this is the new S.A.I'm a big fan of the soapie and i'm a Xhosa..big deal

misk
25 Apr 2013 20:41

trust them (afrikaaners) to complain about stupid stuff.... what's this nonsense? mxxxxxxp....... must go jump a river!!!


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