Mzansi Magic Scoops Miss SA Pageant

Written by TVSA Team from the blog News on 19 Oct 2010
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Hang onto your OMG's (i.e. pretend to be shocked) ... the SABC has lost the rights to broadcast South Africa's national beauty pageant.

While the news is BIG, it isn't surprising at all - particularly considering the recent fiasco surrounding the pubcaster's failure to deliver the important Bafana Bafana game against Sierra Leone.

Moments ago DStv's Mzansi Magic announced that the newly launched channel has secured the exclusive rights to air the pageant live, on Sunday 12 December 2010.

Word from our sources is that Mzansi Magic has the rights to the pageant from now onwards, while the SABC holds the rights for all past pageants. This means that Mzansi Magic isn't able to use past footage to create promos for the event so it will be interesting to see what they come up with in the build-up.

This from the press release about it:

"Says Lebone Maema, Mzansi Magic’s Channel Manager: '... we as a channel are delighted about this new partnership with Sun International as it fits perfectly with our content offering. The Miss South Africa pageant has a strong legacy and we look forward to taking this momentous event in South African history to greater heights'.

Since its inception in 1956, the Miss South Africa pageant has a proud history of intelligent, inspiring and passionate young woman including Amy Kleinhans - the first coloured woman to win the Miss South Africa crown in 1992, Jacqui Mofokeng - the first black woman to win in 1993 and Kerishnie Naiker who was the first Indian woman to wear the crown in 1997.

Miss South Africa is an ambassador who represents her country at all times as well as at the Miss World and Miss Universe pageants. She is a catalyst for change in South Africa and is committed to her charity work as well as her official roles and responsibilities.

This year’s Miss South Africa competition aims to promote goodwill, friendship and understanding as well as promote South Africa as a prime tourist destination - a land filled with natural beauty, diversity of culture, magnificent landscapes, extreme leisure activities and friendly people.

The organisers of the Miss South Africa pageant are delighted to be hosted by Mzansi Magic as the competition has a strong local following and believe that the local flavour of Channel 107 will best showcase the competition.

'We are fortunate to have DSTV’s new local content channel, Mzansi Magic as our official broadcast sponsor,' says Sun International’s PR & Marketing Executive Sue Klerck. 'The channel is ideally positioned as the platform for youthful expression and during the live broadcast they will showcase some of South Africa's most spectacular talent, capturing for the viewers all the drama and excitement of the pageant.'

The pageant finale will be aired live on Mzansi Magic - DSTV channel 107 - on Sunday 12 December from 17h30 to 19h00. It will also feature a red carpet build-up from 17h00 till 17h30."

11 Comments

TerryN
20 Oct 2010 07:45

OMG what happened tl tl tl tl tl tl
with that rate SABC is soon going to loose all the rights including broadcasting sports..! HEHEHEHE

TerryN
20 Oct 2010 07:48

Oh BTW im glad Mzanzi scooped it... at least its not one of TOP TV channels. *jumping for joy*

lejazz
20 Oct 2010 08:02

Aowa man eish...no no no no no no no no no no Miss SA and Sun International cannot do this really.How can they take an event of such magnitude to a pay channel...?I enjoy the Miss SA big time AND NOW IT MEANS IM NO LONGER GOING TO WATCH BECAUSE I DON'T HAVE DSTV...I AM VERY DISAPPOINTED AND SAD.........By doing that they are excluding us from watching the event because with SABC it was much better cause almost the entire Mzansi and neighbouring countries can access SABC.

BIG NO!!! THE DECISION MUST BE REVERSED!!

CNAZO A.K.A NAUGHTYGAL
20 Oct 2010 08:26

@lejazz -AND NOW IT MEANS IM NO LONGER GOING TO WATCH BECAUSE I DON'T HAVE DSTV...I AM VERY DISAPPOINTED AND SAD.....you just like me

Zah000
20 Oct 2010 09:29

@makisto I don't even know who the current Ms SA is and i think this peagent thing is sooo irrelevant.

Cnglemother
20 Oct 2010 10:52

@Maki dear i wish we'd stop associating owning DSTV with being rich.its the same as the many clothing/furniture accounts blacks own.i dont have one shopping account just 1 credit card for travel purposes as im not from around jozi.i do understand that majority can only access SABC.I from the same background as you but we do have people owning DSTV in my area.I guess their marketing was fcuked up from the beggining when they associated their brand with the high and mighty.its one of those things you dont even feel if you got a sound monthly budget plan once you own it.go get it MAKI and come back and tell me.ofcourse go for a package that suits yo pocket.

lejazz
20 Oct 2010 11:02

Mara eintlik what informed this ridiculous decision? Mxm arg this thing is very boring and disgusting ah....

sibuuu
20 Oct 2010 11:22

oh wat the hell gues i wont b watching since i dont have dstv @ my flat.

TerryN
21 Oct 2010 08:01

@Maki dear i wish we'd stop associating owning DSTV with being rich.its the same as the many clothing/furniture accounts blacks own.

AMEN!!!
@cnglemom U SAID IT SISTA!!

SanN
21 Oct 2010 08:50

I THINK EVERYONE HAS FORGOTTEN THAT THIS IS NOT THE FAULT OF MISS SA ORGANIZERS. BUT RATHER THE SABCCCCCCCCCCCCCCCC!

I would also be sick and tired of walking with such greedy fools..smh SABC

Brokeback Mountain
27 Oct 2010 17:17

The Miss SA organisers have lost the plot.
I personally go to the pageant every year, but the rest of the nation watches it on SABC. Yes, it is a sewerage channel that really needs to go, but it was doing what it was meant to do, which was reach the masses, and the truth is DSTV simply doesnt. I totally agree that anyone can access DSTV, and that the marketing of it was flawed from the beginning by pegging it as a subscription for those who are well off, and i believe this has put on the donkey flaps of ignorance on many who still regard DSTV as a luxury.
Perhaps this is a good move towards getting people to expand their viewing ability by subscribing to the pay channel, which from that point of view was an exellent marketing strategy, but in terms of the popularity of the pageant itself, i think the concept fell apart.

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